Cricket to Cars – the Race is On!

Off late the demand for SUVs in India is growing at a fast pace. I can even see women opting for an SUV now – my daughter just got the Mahindra Scorpio.

Indian and foreign car makers have come to India with a plethora of SUVs
and now the ball is in Sri Lanka’s court. Micro Cars Ltd, a Srilankan
car company will be exporting SUVs to India from next year (2009).
These are locally assembled in South Korea. The body, mirrors, seats,
and tyres and the rubber component are manufactured in Sri Lanka.
Though the price of the SUV is not revealed, it is going to be less
than that of a directly imported vehicle.

Earlier the
competition with the Lankans was seen only in cricket and now has moved
to the Indian streets. This will be a good exposure for the Indian car
market to see what their neighbours can throw at them.