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In the interview with Star Member Ivan Bayross, I was struck by his description of his attitude to writing:
"I always keep my target audience in sharp, clear, focus when I’m writing any manuscript for publishing. I ensure that the examples and the English used to explain concepts are bound almost completely to the focus audience."
This accords precisely with the advice in a book that was first published over 60 years ago, but remains the best guide I know to the peculiar demands of the English language: "The Reader Over Your Shoulder", by Robert Graves and Alan Hodge. I have put a brief description of it on my web site.
Second-hand copies of it are still offered on Amazon, and the reviews on that page show that others still share my admiration.