Aspects of Hotel Internet Marketing

Today Internet Marketing is an essential component of the hotel industry; it helps hoteliers in developing online distribution strategy. There are different surveys taken to understand the user behavior, one survey says that near about 80% of website search begins with search engines and directory services. The other says that there are near about 75% of website user who surf through search engines (Google, Yahoo, MSN) for finding appropriate information.

Internet Marketing is an ever-changing field. Whenever there is an update the algorithm for search starts changing, the search technique goes on changing & also new search techniques are introduced. All these changes in the algorithm are the real challenge for Internet Marketing.

We at Gatesix, Inc. Offers expert team of Internet Marketing, who are dealing with such changes and getting websites on top search rankings through their expertise and knowledge.

Hotel Internet Marketing requires a different strategy, as compared to any other area. User search hotel websites as per their need of reaching to that destination and the user decides booking rooms with reference to the services & amenities a hotel offers. Therefore Hotel Internet Marketing includes a deep knowledge of user behavior and the most popular destinations, which are selected. It means if you are doing Internet Marketing for Hotels then you must know the attractions near the hotels.

According to HeBS, Phocus Wright, nearly 25% of total income is come from Internet. The next 25% of hotel booking is affected offline on Internet by email enquiries, contact forms, travel agents & call centers. Nearly 3/4 of the users use search engines to find hotels & rest 1/4th direct go to the hotel websites. These figures tell us that search engines are playing important role in making online hotel reservation.

You can offer users hotels located near to their destinations and also tell them about the other area attractions nearby and also tell them the distance of the hotel from the desired destination/attraction. These details will help the user/visitor to select a hotel.

The location map is also an important aspect, we should always include a location map in your hotel website for a better user experience with location map a user/visitor can easily locate your hotel over the web.

One more important thing is virtual tour, many hotel websites doesn’t focus on showing the Virtual Tour over the website. Gatesix, Inc. provides IPIX Virtual Tour to all their hotel clients, as they feel that this is an important aspect in Hotel Internet Marketing. A Virtual Tour gives a practicality & a sense of virtual presence of hotel over the Internet; this helps to create trust on the user/visitor. Always try to let the user locate towards the Virtual Tour of your hotel, so that they can see and get a look-n-feel affect of your hotel ambience and services provided.

The positions on which a hotel website is listed on the search engines is very much important. It is assumed that the top 5 listing have highest number of reservations and after that the number of reservations have shown a drop drastically. User gives much importance to "third-forth" natural listing & 1st or 2nd paid or sponsored listing. It was a thought that the 1st natural listing gains 28% visualization and after the 8th natural listing, there is a decrease in the hit rate. 50% of the user goes on the second page & so on when they don’t find relevant information on previous pages.

Gatesix, Inc. is a key player in the Hotel Internet Marketing from more than 10 years. We at Gatesix offer a complete package of Hotel Internet Marketing Services for both franchise & independent hotels. We help you to get more targeted traffic and also an increase in your ROI. Our aim is to assure that maximum visitors on your website should turn into your customer.

We have the best team of skilled website developers and experienced Internet Marketing Experts to help you boost your business. Visit our website and Ask for a free quote for Hotel Internet Marketing and Hotel Website Design.