Best days to roll email marketing campaigns

Email marketing

Best days to roll email marketing campaigns

When is the best day to send your email promotion to elicit the best response? This is the question most marketers and clients frequently ask before they embark to on their Email Campaign

Choosing the day of week for increased responses requires judicious analysis of what each day offers. Researchers have found inconsistencies between the best day for opens and the best day for clicks, and to counteract it marketers need to make the right distinction. Further there are special calendar events based on holiday season that brings out a different response figures.

Is every day the best day?

This is certainly a topic under debate in Email marketing, which holds many conflicting opinions. The collective wisdom is to follow on days from Tuesdays to Friday for business-2-business mailings.

Let’s examine what each day of the week holds towards achieving maximum returns from your campaign exercise.
Sunday

While Sunday has the all the paradoxes, many mailers are optimistic as the email stands out. The open and click rates also fall in the normal limits but also there is another failing that emails end up in the in-boxes, never to be heard again.
Monday

It’s a busy day for everyone. On Monday, people out there clearing out their inbox when they arrive back in the office from the weekend, and most of them are too busy with other tasks. Usually Monday’s see only 65% of the volume that a mid day of the week offers. B2B recipients overwhelmingly prefer email on Monday and Tuesday. For many mailers Monday offers a sweet spot between high volume and exposure.
Tuesday – Thursday

These are the most popular days of the week. It also brings in high volume for business-to-consumers. Emails sent from Wednesday to Friday maximized open rates, as that’s when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales.

Studies also indicate that the best results can be achieved by sending out emails at around 2-3pm on a Wednesday.
Friday

The response is bit like the weekend day. But there are instances when people have achieved response varying from being “too cold” to “does great”. It is another day, which is worth testing your campaign depending on your content.
Saturday

It is the heart of the weekend and results in the lowest volume of email in the week. Most marketers avoid sending promotions, as people are less likely to check the email.
So which ones are right for you?

One thing is for sure, that each day of the week has it’s own significance to results. It is best to analyze the behavior of your target market and then determine the most responsive day of the week.

Also best days for opens are not necessarily the best for clicks. Along with it plays the significance of holiday season etc that brings different response.

One good thing about email marketing is that it is testable. You can vary the campaign trimming to find out the optimum time of day and the day of week that holds the best return for your campaign.

In conclusion, it is the understanding of target market behavior coupled with diligent email-marketing know-how, which helps you to choose the best day to launch

See our Email marketing Services