karamkshetra's blog

Google was founded as a search engine, but now, of course, it’s much more than that. Product developments, acquisitions and partnerships have expanded the Mountain View, Calif.-based company’s reach to advertising, Gmail, blogs, mapping and video sharing.

The technology and awareness among the user is increasing and so this is sure that world knows about you if you love to be online, as you are never far from any internet freak's searches.

The contextual advertising is a way to display relevant ads on other publishers’ sites.

It’s like I can place your ads on my site but it’s not needed to interact with you directly. I will place an ad on my website from the source of MSN adCenter, and on the base of the content available on my website MSN will place the ads which he feels is relevant to the content written over my website. MSN adCenter can extract context more accurately.

Here is a bird’s eye view for you on SEO i.e. Search Engine Optimization. The need of SEO is mainly for the visibility of your website in the competition of the market you belongs to. SEO helps your website to rank on the SE’s where the competitors are working hard to get on the top rankings. It helps your business to be visible & available to your prospect customers via Internet.

The basic rule of Search engine Optimization (SEO) is to provide service or an informative website written for the visitors with search engine’s in mind as well. The concept in this is that the visitors should be able to read the content and navigate the website, in short it should be user – friendly.

The concept of Hotel Internet Marketing came with the awareness of Internet among the hoteliers. The time they realized that they could also get more bookings online, they started creating websites for their hotels and many of them also started the reservation booking system online for more convenience to the customers.

The Hotels have now started creating their own websites to let their customers reach them and make bookings online. From Marketing to HTML’s was a long way for these hoteliers, but this revolution has changed the meaning of Hospitality industry. These few actions have changed the traditional way of booking rooms and knowing/comparing different Rooms & Rates offered by different hoteliers.