Blogging for dollars

One of my favourite magazine Business2.0 ( it had 2.0 many years before the current 2.0 craze ) has a cover story on Blogging for dollars, very interesting on the rising importance of blogging and the earning potential it offers to good bloggers.

Some excerpts.

Blogs today benefit from what might be termed uneconomies of scale: They are so cheap to create and operate that a lone blogger or a small team can, with the ever-expanding reach of the Internet, amass vast audiences and generate levels of profit on a per-employee basis that traditional media companies can only fantasize about.

and more.

The blogging-for-dollars phenomenon is only in its infancy, and already blog ad spending is roughly twice what it was last year. With overall Web advertising expected to grow by 50 percent to $23.6 billion in 2010, it's certain that more and more ad dollars will land on blogs. For a growing cadre of bloggers, the opportunities to score fat profits from pumping out posts on whatever their particular passions might be are widening--and one consequence could be a radical reshaping of our notions of how to build a successful media company.

For complete story, click here