Gatesix Inc.

During the last few weeks, some webmasters noticed that rankings that have held for a long time, often at #1, were knocked down begun to #6. However, there are always ranking shifts, so zeroing in on exactly this one thing can be difficult.

The problem affected well established websites with a long history. The dropped web pages had long time rankings for popular search terms, usually on position 1.

Google, refreshes the PR again

Today morning when i opened the IE & check our sites i am surprised to see the PR refreshes again. Our so many sites again got the PR & some sites looses PR too.

Check your sites too, to check the impact of PR refreshes.

I am surprised to see the PR refresh again & it so quick.

Yahoo Local Listing is an online local advertising system that gives businesses the ability to provide detailed business information to millions of potential customers on Yahoo! Local.

Three products currently make up Yahoo! Local Listings:Basic Listings are free of charge and allow business owners to add listings to Yahoo! Local and include important details such as: operation information (hours of operation, accepted payment methods, etc.) services provided & products sold a link to a web site (when applicable).

After the very controversial hit many sites took just 2 weeks ago for various degrees of selling PageRank or linking to clients, you might have thought Google would take a breather, but Google it seems hadn't even started its crackdown.

A number of sites have been hit yet again, including this one, but there is also a new element that has been introduced.

Today nearly 50% of the traffic is generated by the Google. This is a greatest revolution in the internet scenario. This revolution is done by two PhD researcher Lary Page & Sergey Brin & make Google a company on the international scene.

Google becomes popular due to his algorithm which is made out by the two founders & also by making his presentation very simpler, because "the simplest things are sometimes most effective".Google has a very simple interface, without doing any advertising & only concentrating only on services of searching & nothing else.

Today Internet Marketing is an essential component of the hotel industry; it helps hoteliers in developing online distribution strategy. There are different surveys taken to understand the user behavior, one survey says that near about 80% of website search begins with search engines and directory services. The other says that there are near about 75% of website user who surf through search engines (Google, Yahoo, MSN) for finding appropriate information.

Today Hospitality Industry have a very large market in USA. Nearly all hotels in the US becomes online and they try to provide each and every information realted to their hotels online. When people go and search over the internet for hotels near the attractions they are looking for and then easily navigate to any hotel which suits there liking and find there they can find the information about the hotel.

Today in this globalized world, when every one uses search engine to find information, to buy or sell products or services,it is more difficult to get high rankings on search engines. Now it is more difficult as now the war of search engines have started.

Today there are two major search engines Google & Yahoo, both have different strategies and webmasters necessarily have to follow these strategies. Due to different strategies it is not necessary that you will be listed in both the search engines on same positions. Google covers nearly 75%-80% of search market & Yahoo Covers 15%-20% of search market. So if your website is listed in Google & not in Yahoo then you will be listed on 15%-20% of search market.

Here is a bird’s eye view for you on SEO i.e. Search Engine Optimization. The need of SEO is mainly for the visibility of your website in the competition of the market you belongs to. SEO helps your website to rank on the SE’s where the competitors are working hard to get on the top rankings. It helps your business to be visible & available to your prospect customers via Internet.

The basic rule of Search engine Optimization (SEO) is to provide service or an informative website written for the visitors with search engine’s in mind as well. The concept in this is that the visitors should be able to read the content and navigate the website, in short it should be user – friendly.

The concept of Hotel Internet Marketing came with the awareness of Internet among the hoteliers. The time they realized that they could also get more bookings online, they started creating websites for their hotels and many of them also started the reservation booking system online for more convenience to the customers.

The Hotels have now started creating their own websites to let their customers reach them and make bookings online. From Marketing to HTML’s was a long way for these hoteliers, but this revolution has changed the meaning of Hospitality industry. These few actions have changed the traditional way of booking rooms and knowing/comparing different Rooms & Rates offered by different hoteliers.