Glu

Consumers Crave More Information on Games

LOS ANGELES--(BUSINESS WIRE)--Sept. 12, 2006--Today at CTIA Wireless I.T. and Entertainment® 2006, Glu Mobile, a leading creator and global publisher of mobile entertainment, announced results of qualitative and quantitative research conducted in conjunction with U30 Group, Inc. (www.u30.com). Glu's general manager of the Americas and senior vice president of worldwide marketing, Jill Braff, will highlight the results at CTIA's Mobile Games Plenary entitled "What are the Initial Results & What's Next?" held today at 4:50pm PT in room 403 A&B at the Los Angeles Convention Center.

As part of our coverage of the MECCA For Games track at CTIA mobile conference in Los Angeles, Gamasutra has posted detailed coverage on a session for mobile game marketing with execs from I-Play, Glu, Hudson, and Gamevil.

The MECCA for Games track at CTIA earlier this week started a few minutes later than the schedule dictated. This was somewhat expected, as the schedule also dictated that the games track for the mobile conference would start just as a keynote Q&A session with Ray Manzarek of The Doors was scheduled to end. People continued to flow into the room, a quick jaunt downstairs from the above keynote, as the panel in front swiftly ran through introductions.