Google India

Google:mobile advertising in India

Tarana Khan | agencyfaqs! | New Delhi, September 20, 2007

The race to capture the next frontier of advertising – mobile – has heated up with the behemoth of search-based advertising unveiling its products for the fast-growing medium. Soon after it invited advertisers to place search ads on mobile phones through AdWords, Google has now opened up its AdSense programme to mobile content providers. India’s booming mobile phone market is among 13 countries (among them, the US, England, Germany, Russia, China) where the new ad format will be made available.