M&C Saatchi

One Word Expertise

Thanks to Ian Macmillan, I read this very interesting conversation with Maurice Saatchi on Advertising.

In his 40 years in advertising, Maurice Saatchi has been responsible for some of the industry’s best known slogans - phrases such as “The world’s favourite airline” and “Labour isn’t working.” Now, the executive director of M&C Saatchi is arguing that companies should boil down their brands to a single word.

ajaysanghani 23 Jun 2006 10:09:31 AM