Microsoft Corp

BY - Jagadeesh Krishnamurthy

Microsoft Corp. has announced the availability of mobile display advertising on MSN Mobile. With this, MSN Mobile customers in the US can see banner and text ad placements that conform to the US mobile advertising guidelines provided by the Mobile Marketing Association. Paramount Pictures and Jaguar Cars North America are among the first companies to launch MSN Mobile campaigns in the US.

How will the next-generation browsers IE 8 and Firefox 3.0 perform ?

Interest in Microsoft Corp.'s Internet Explorer 7 has stagnated, a pair of metrics vendors that track browser usage said today. Within weeks of its October 2006 launch, IE7 accounted for nearly 10% of all browsers used on the Web, reported Aliso Viejo, Calif.-based Net Applications in its latest look at browser use. Over the next three months, IE7 posted month-to-month gains that ranged from 4% to almost 10%, so that by the end of February, it owned 29.1% of the market. Since then, however, it's taken two months to grow another point and a half.