• Sponsored Links :

Micrsoft

Microsoft Hardware all set to celebrate the Festive Season

Announces the Dil Chahata Hai Promotion for Channel partners

It is festival time in India and Microsoft Hardware is making big plans to celebrate this season with its channel partners. As part of the celebrations in India, the company has announced a special channel promotion, ‘Dil Chahata Hai’, for its reseller network across the country.

In the quarter century since it commenced operations, MS Hardware has continually raised the bar by designing revolutionary peripherals that deliver ground breaking performance, comfort & design. Bringing in the festive season through the special promotion, Microsoft Hardware aims at garnering channel support through the ‘Dil Chahata Hai’ promotion, which will also reinforce Microsoft hardware’s commitment to its partners.

The ‘Dil Chahata Hai’ promotion, which started on October 25, 2007 will run till December 25th. Based on the value of the inventory sales achieved by the dealer during the offer period, he will be able to avail of special incentives.

During this period, any partner who raises a minimum invoice of Rs 40,000 will win a Philips Hand Blender, while the one who achieves Rs 75,000 worth invoice value will win a non-stick cooking ware. If a partner sells Microsoft products worth Rs 150,000, he gets to win a Eureka Forbes vacuum cleaner, while partners who manage to sell products worth Rs 250,000 and above win a LG Home theatre. And, that's not all. By crossing the Rs 375,000 mark, a partner gets to win a Eureka Forbes water purifier. Partners who sell Rs 500,000 worth Microsoft Hardware products get to take home a 14 gms Tanishq jewellery voucher. Finally, the one who manages to cross the Rs 700,000 slab stands to win 24 grams Tanishq jewellery voucher.

Says Mohit Anand, Country Manager, Microsoft Entertainment & Devices Divison, "Confident of adding spice to the festive season, Microsoft Hardware has launched this scheme to keep our channel partners motivated and excited at all times while re-inforcing the fact that they truly are part of the Microsoft family. This ‘Dil Chahata Hai’ is our special festive gift to our partner family."

The 2007 range of hardware products — keyboards; Web camera and mice — integrate futuristic design, ergonomic comfort and industry-leading performance, guarantying an unparalleled computing experience for end users. The hardware range includes Microsoft's largest line-up ever of wireless peripherals. These essentially include the LifeCams, Wireless Notebook Presenter Mouse, Wireless Notebook Laser Mouse, Wireless Notebook Optical Mouse, Comfort Optical Mouse, Wireless Entertainment Desktop, Wireless Laser Desktop, Natural Ergonomic Desktop, Comfort Curve Keyboard, and Natural Ergonomic Keyboard.

About Microsoft Hardware

For 25 years, the Hardware Group has employed innovative engineering, cutting-edge industrial design and extensive usability testing to create products of exceptional quality and durability that enhance the software experience and strengthen the connection between consumers and their PC. Microsoft Hardware leads the industry in ergonomic engineering, industrial design, and hardware/software compatibility, offering consumers an easier, more convenient and more enjoyable computing experience. Microsoft IntelliMouse® Explorer, which launched in 1999, earned a place on PCWorld.com’s December 2005 list of “The 50 Greatest Gadgets of the Past 50 Years” as the first mainstream optical mouse that “brought gunk-free pointing devices” to a broad consumer base. More information about the Hardware group is available at http://www.microsoft.com/hardware.

About Microsoft India

Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software-any time, any place and on any device. Microsoft Corporation India Private Ltd is a subsidiary of Microsoft Corporation USA. It has had a presence in India since 1990 and currently has offices in eleven cities - Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, Pune, Ahmedabad, Nagpur, Indore and Chandigarh.



For further information, please contact:

Prasanna .SR

Geetha KB
Genesis Burson- Marsteller

Product Marketing Manager –CPXG India
Tel: +91 80 2558 9122

Tel: 91-80-66586575
Mobile: +91 9986077303

mirowais's picture
 

Next for Microsoft Xbox: Winning casual gamers

Microsoft Corp has cemented its reputation among hardcore gamers with the launch of alien shoot-out "Halo 3," but it is still struggling to attract the mass market audience that has flocked to Nintendo Co Ltd's Wii console.

Widely expected to be one of the top-selling games of the year after its Tuesday debut, "Halo 3" should help Microsoft sell more of its Xbox 360 gaming machines and finally turn a profit in its entertainment division this fiscal year.

"I think that you will have a lot of people begin to look at the Xbox 360, especially for holiday purchases," said Van Baker, an analyst with market research firm Gartner, citing the strong reviews for "Halo 3," which starts at $60.

Microsoft has said it had 1.7 million advance orders for the game in the United States, but it won't release actual sales figures for a few days.

Deutsche Bank said checks carried out ahead of the game's launch indicated stronger-than-expected demand that could mean revenue from "Halo 3" this fiscal year may be as much as $430 million, nearly 80 percent higher than previous estimates.

"We believe demand for 'Halo 3' could drive EDD to profitability," analyst Todd Raker wrote in a note, referring to Microsoft's Entertainment and Devices Division.

The Xbox 360 leads the current-generation console market, with nearly 12 million units shipped globally by the end of June, compared with more than 9 million for the Wii and over 4 million for Sony Corp's PlayStation 3.

But the Wii, which launched a year after the Xbox 360, has outsold rivals every month this year and may soon overtake the Xbox 360 in terms of total worldwide sales.

Not only does the Wii offer the lowest price -- $250 versus $280 for the cheapest Xbox and $500 for the cheapest PS3 -- it also features an innovative motion-sensing controller that lets players act like they are really swinging a sword or rolling a bowling ball.

An emphasis on simple games that get players off the couch has made the Wii attractive to older people and women, customers outside the base of young males.

Living room hopes

Microsoft knows it must attract casual customers as well if the Xbox 360 is going to be a living-room fixture.

"That's the biggest challenge Microsoft has. They were never able to do that with the original Xbox and they will be hard-pressed to do it with the 360," said Todd Mitchell, an analyst with Nollenberger Capital Partners.

Microsoft has praised Nintendo for "expanding the market", but so far its attempts to attract a broader audience have met with mixed results.

Last year's "Viva Pinata," a kid-oriented game in which players tend to a virtual garden inhabited by colorful pinata animals, saw only lackluster sales despite critical praise.

But Microsoft is nothing if not persistent, and a second "Viva Pinata" game is in the works for this holiday featuring a collection of simple "party games" meant to be played by several people at the same time.

A lot of the problem is image.

The huge buzz around games like "Halo 3" obscures the fact that Microsoft's Xbox Live Arcade has about 100 games available for download. These range from arcade classics like "Pac-Man" to popular card games like "Texas Hold'em".

"They need to take their lowest-priced model and push it with a combination of games they have with Xbox Live. It's not games coming out of Activision or EA, it's the $5 to $10 games on Live," Mitchell said.

Baker said he expected Microsoft to ramp up marketing aimed at casual gamers in another month or so.

"They've got a pretty good offering for casual gamers with Xbox Live Arcade, but the problem they have is they are not perceived as a casual gamer platform," Baker said. "They have to do some messaging and marketing to that consumer to let them know the Xbox 360 is viable."