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Why Organic Search Engine Optimizations Pays Off in the Long Run by Paavan Solanki - Targetseo.com

Search Engine Optimization (SEO) and Pay per Click (PPC) are search engine marketing techniques that are used to drive targeted traffic to your website. PPC, or Pay Per Click, ads are a way of buying visitors to your website by bidding on advertisement placements among the search engine results for specific keywords. Search engine optimization, or SEO, is a natural way of achieving top search engine placement by creating a keyword rich website with a strong linking structure. But which method is best for your company?

The Yahoo! Search Marketing Ambassador Program was specifically developed to help search engine marketers (SEMs), agencies and other resellers drive targeted sales leads to their clients through Sponsored Search and Local Sponsored Search.

By receiving training and professional recognition from Yahoo! Search Marketing, Ambassadors can enjoy enhanced credibility and competitive advantages-along with financial compensation for each account signed up.¹