reliance

Video on demand, Triple Play(voice,data and video), Internet Television, the new age thing called IPTV.

Lets get started with what exactly is IPTV,

According to reports, Reliance Entertainment is the latest to join the online social networking fray with the launch of its 'Big Adda'.

Social networking Web site, 'Big Adda' is currently in 'alpha' testing stage, and hence, available to Internet users on an 'invitation only' basis, Reliance sources say.

Sources add that the Web site actually started in March this year, when it invited users to choose a logo from among 9 to 10 design options. Later on, the site asked users to pick the template they liked best.

In India largely we are seeing this phenomena, courtesy “India Poised” reforms and the IT revolution happening in the country, even the regional transport authorities, small rural banks, co-operative banks, “kisan mandis” everything is becoming a part of the networked world. As Thomas L. Freedman’s International best seller book’s Title itself says, “ The world is becoming FLAT” and India plays a big role in the flattening process, post our liberalization implemented in early 90’s. Unless it is some non-computerized 3rd world operation, it is connected. Connected to another branch, connected to Head quarters, connected to the world.

India’s carriers are now some of the fastest growing carriers in the world. So is the Value Added Services (VAS) market here. But it is sad to see that most of the carriers operate strict walled gardens and are extremely slow in launching newer services with the help of entrepreneurs independently. The best that they generally do is that they take up the service within their own brand within their “walled” gardens. Airtel operates a walled service called Airtel “Live” so does reliance with their service “RWorld”.