Seagate

Seagate Technology, owners of Maxtor brand external storage drives, announced new hard drives and retail solutions that gives consumers and businesses more freedom to create, share and protect their digital content.

The company announced nine new products, which focus on data security and increased capacity to meet the worldwide demand for all types of digital content. The products include new Maxtor storage solutions that provide simple and automatic backup, encryption and a 'bare metal system restore' - featuring updated industrial designs.

Seagate also announced the first 1-terabyte (TB) hard drive with full disc encryption for strong data security. This includes the Cheetah hard drive, the highest-performance hard drive offering 28 per cent increase in sustained data transfer rates compar ed to previous generation drives.

Speaking on the launch, Rajesh Khurana, Country Manager (India & SAARC countries), Seagate Technology, said the storage industry was witnessing a paradigm shift with the consumer market rather than the enterprise market taking the center stage, "The home is now larger than the office in the amount of storage consumer and content continues to explode" said Khurana adding that Seagate new product portfolio will cater to the needs of storage hungry applications that consumers are using.

"Security, data protection, simplicity are integral to Seagate's products and solutions. From enterprise computing to consumer electronics, home entertainment, security and mobile applications, these products make it easy for users to keep their valuable data safe, secure and accessible," Khurana added.

Seagate has announced that it has tied-up with Microsoft to raise awareness on the need to safeguard valuable digital content and data.

The two companies have entered into a joint marketing agreement promoting Windows Vista Backup and Restore and the Maxtor OneTouch III, as a combined solution to help protect photos, music, business documents, videos and more.

Activities will include Web promotions, advertisements, launch events, trade show activities and retail promotions that focus on educating people about protecting their digital assets, Seagate said in a statement.