Blog Web2.0 has proved itself as an excellent communication tool. If it's being used for marketing, then how can politics be far behind....if we take a macro view of the situation, politics to some extent is a form of marketing...marketing the candidate, marketing the political party etc. Interesting evidence is available...

• Feb 14, 2007 11:26 PM
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Blog Internet marketing, once upon a time talked about Search Engine Optimisation and Search Engine Marketing. Now it talks about Social Media Optimisation and Social Media Marketing. Social Media Optimisation or SMO, a term recently coined by Rohit Bhargava ,Vice President for Interactive Marketing with Ogilvy Public Relations Worldwide, aims...

• Jan 07, 2007 03:52 AM
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Blog As we browse across the motley mix of people in an organisation, there exists a complete genre of executives who are a storehouse of good ideas and business plans...plans which can be hugely beneficial for an organisation...all they lack is the presentation of the same in the right...

• Oct 15, 2006 08:50 AM
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Blog As more and more research goes into understanding the contributions and characteristics of entrepreneurs and their ventures, there emerge newer experiential learning opportunities such as internship, networking events and mentorship programs. Another visible rising trend is that of young techies giving up cushy jobs for the sake of venturing...

• Oct 06, 2006 10:29 AM
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Blog The Asian DevelopmentBank has launched the Asia Regional Integration Center (ARIC) website, a knowledge and information portal which facilitates the tracking of progress in the region’s accelerating economic cooperation and integration. The new ARIC website supports the Asia and Pacific region’s efforts to promote regional cooperation and integration. As per the...

• Oct 02, 2006 10:09 PM
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Blog The quintessential technique of writing to share information in relevant media and fora has finally come of age. Online Communities, networking sites and online blogs are the latest resource pool being used by headhunters for recruitment. A large number of Manpower Consulting Firms are now actively browsing these sites to secure...

• Sep 24, 2006 10:12 PM
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Blog In his article on 'An emerging interactions economy', John Chambers,President and CEO, CISCO Systems has analysed the ripple affects of ICTs and outlined how India's inherent strengths of focussing innovation, coupled with a strong education system and backed by fruitful partnerships, has furthered the cause of the country's...

• Sep 21, 2006 10:54 PM
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Blog Here is an interesting excerpt from Seth Godin's book on Permission Marketing "Interruption marketing versus Permission marketing. THE TWO WAYS TO GET MARRIED The Interruption Marketer buys an extremely expensive suit. New shoes. Fashionable accessories. Then, working with the best databases and marketing strategists, selects the demographically ideal singles bar. Walking into the singles bar, the...

• Sep 19, 2006 10:49 PM
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Blog As e-learning sweeps the marketplace and as more and more corporates concentrate on both the subjective as well as objective aspects of e-learning, some important trends are emerging. More sophisticated, qualitative content not only streamlines processes,but also helps in delivering a more structured approach to the learning paradigm. The...

• Sep 17, 2006 10:11 PM
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Blog Further to my discussion on the use of ICTs in Education, and the importance of the role of the teacher, this is a brief case study about an Indian initiative in this direction. CASE STUDY: Background: As developing countries increasingly realise the demand to prepare their youth to be able to compete in...

• Sep 13, 2006 09:39 PM
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