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Handheld Devices Survey -...

Blog Kern is conducting a web-based study on design/feature of handheld devices in India. We are offering an incentive of Rs 500 gift coupon (shoppers stop/pantaloons/music world) to people who complete the survey by Monday, 4 Sep, 2006. Crieteria for selection: 1. Must own a mobile phone 2. Must own ANY ONE or more...

Talk to your users...

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Talking to users is the first and the most important aspect of designing a software product or application. Talking to the users can be done in many ways - Ethnographic studies, contextual inquiry and observations, questionnaires, card sorting, affinity diagramming, etc. All these user research techniques help in user interface...

User-centered innovation...

Blog Understanding users (different from "customers") is a critical part of the innovation process that most technology companies in India either miss or are ignorant about. Today, this is one of the key reasons why Indian software services companies like Wipro and Satyam cannot produce innovative software. Organizations believe that customers are...