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Entrepreneurship Week
NEN Reality Chek
….make your imagination count
NEN brings you a challenge you just can’t resist. Here are five REAL ENETRPRISES operating successfully around you – and here is your chance to help them grow bigger and better.
- ITVidya.com - India’s first technology blogging portal
- Institute of Professional Studies - A management institute launching shortly
- Forsche Cabs - India’s first cab service for & by women
- Entrepreneurs’ International - The apex body of Entrepreneurs Clubs
- Winning Edge - A young Sales & Marketing magazine
Attached is the ‘Story so far….’ of these enterprises to give you a fair idea as to where they stand today.
Your challenge is to draw a 3-year road-map for growth of these enterprises.
PRIZES & SURPRIZES
Cash prizes SPONSORED BY INSTITUTE OF PROFESSIONAL STUDIES
- One First Prize - Rs. 3,000/-
- Two Second Prizes – Rs. 2,000/- each
- Three Third Prizes – Rs. 1,000/- each
ALL WINNERS WILL GET FREE SUBSCRIPTIONS TO ‘WINNING EDGE’
And finally……you may actually make things happen for these enterprises!
Last date for receiving your Concept Note by e-mail is Sunday, 3rd February, 2008
(Please do not forget to mention your contact numbers with your entry)You are allowed to have a team of upto 3 members but only one entry per group please!!!
10 minute Presentations of the finalists chosen by the promoters of these organizations will be scheduled at separate venues and timings between 5-7 February, 2008. The details will be informed by e-mail and/or on your mobiles numbers, so please mention your name, college etc. alongwith contact details.
Note : COMPETITION OPEN ONLY TO STUDENTS OF NEN MEMBER INSTITUTES
ITVidya.com
The Story so far………ITVidya.com's purpose is to bridge the gap between what IT Professionals are capable of and what they actually achieve. It's very simple, we at ITVidya.com want IT Professionals to achieve much more in their life and career. Launched in Oct 2005, So far we have over 11,000+ members and types of members include IT Entrepreneurs, Non - IT Entrepreneur wanting to leverage IT, Software developers, Creative Designers, Web Content Developers, Branding and Marketing Experts, Sales and Marketing Professionals, Angel Investors, Business Consultants, Mentors, Coaches, Trainers, Venture Capitalists, Students, Academicians.
Members and Visitors are working on various technologies and management, located in India and overseas, sharing themselves, their knowledge, their dreams such that it creates opportunities and accelerated growth for all in the community.
Last year in 2007, we had 500,000 unique visitors and around 4 million page views.
We earned revenues from banner advertisements from Microsoft, Oracle, Dell and other advertisers and we have had some revenues from job postings, commission from workshop marketing.
Presently the membership is free and offers the following Primary and Secondary Benefits.
Primary Benefits
- Build your personal identity, brand and reputation through your profile, blogs, comments, articles and chats
- Connect, transact, and collaborate with other members to create or participate in new opportunities
- Gain IT knowledge and support from peers on diverse topics
- Make new friends who can introduce you to prospective clients or associates
- Accelerate growth in your career or business
Additional Benefits
- ITVidya Newsletter highlighting featured blogs, members, networking events and opportunities
- Managed promotion of members on other networks, introduction to visiting foreign delegates and Managed Lead Generation
- Access to Helpline from our Expert Panel and members
- Invitation to events organised by ITVidya and its associates
- Discounted offers on software, hardware, gadgets, games, training, e-learning
- Sell your products and services to other members
- Get easily found from search engines and globally syndicated feeds
We had a small team earlier, but in December we have expanded our team and now have around 5 Technology developers and 1 WebMaster working with us.
We invite competition participants to provide their inputs on the further future roadmap. Our key goal is to touch one million members as early as we can.
PLEASE MAIL YOUR 3-YEAR ROAD-MAP FOR ITVidya.com TO imran@itvidya.com latest by 3rd February, 2008
Institute of Professional Studies (IPS)
The Story so far………Institute of Professional Studies (IPS) is established in 2008 by the Pragati Group which provides excellent third-party logistics services to a number of multinationals over the last decade.
Mission
To provide, nurture and maintain the environment and high professional excellence for aspiring students to prepare them to face global challenges.
Objectives
- To establish & nurture recognition and promote the importance of efficient logistics management
- To create Centre of Excellence and promote the professional status of individuals engaged in the Logistic Management functions
- To impart holistic training in logistics and materials management to the students so that they develop right kind of attitude, knowledge and skills that will help them serve their organizations in a better way.
Diploma in Logistics
IPS is shortly (July, 2008) launching its first course – a Diploma in Logistics – specially for those who are planning to pursue a career in the areas of Logistics, Supply Chain Management and related areas at the entry and middle levels and also for working professionals looking to upgrade their knowledge and improve their professional skills. The course has a duration of one year comprising 3 trimesters with the third trimester reserved for Industrial Training and Project Work.
Facilities
IPS will provide Computer, Internet and Library facilities.
PLEASE MAIL YOUR 3-YEAR ROAD-MAP FOR IPS TO pragatigroup.logistics@gmail.com latest by 3rd February, 2008
Forsche Ground Travels Pvt. Ltd. (Forsche Cabs)
The Story so far………Forsche is an internationally acclaimed women’s taxi service for women passengers only, very unique, elite & one of its kind.
Ladies and Ladies Only………
Looking for a taxi to move about but hate the discomforting rear-view mirror glances of the driver? Then how about a Forsche? The perfect ladies travelroom exclusively for women on the move……..driven by women of today. So now while in a taxi………
- No more sleazy co-passengers
pragatigroup.logistics@gmail.com - No discomforting rear-view mirror glances
- No awkwardness whatsoever!
Travel in Forsche and experience true peace of mind!! Just call Forsche and she will arrive at your door.
Your very own travelroom!
For every woman privacy is an unsaid need at all times; Forsche’s whole idea is to understand and facilitate this need for the woman while she travels.
A quick dab of powder puff, a pending nail file, a brush through the hair or a refreshing lipstick makeover – all in this travelroom without feeling really awkward and while on the move.
A small laptop holder also enables you to run a last minute check on that vital presentation.
So every minute for an important appointment, meeting or just while shopping, Forsche always keeps its clients fresh and new while in travel.
No worry, just pleasure!
Forsche is driven by trained, efficient lady drivers who have an excellent knowledge of the city roads and are also used to driving in city traffic conditions.
Absolutely secure!
Forsche cans are also fitted with a tracking systems which tracks every Forsche vehicle on the road. Such monitoring system enables us to locate the vehicles in case of an emergency.
The tracking system also makes it easy to guide and redirect the drivers for a quick pick-up while on the move, saving a lot of time and fuel.
Forsche presently operates in the city of Mumbai with a dozen cabs.
PLEASE MAIL YOUR 3-YEAR ROAD-MAP FOR FORSCHE TO forsche@rediffmail.com latest by 3rd February, 2008
Entrepreneurs’ International
The Story so far………Introduction
Entrepreneurs International, incorporated in 1995 by young group of professionals with a moto to provide a sound platform for the budding entrepreneurs for their development. Today it has become group of large number of entrepreneurs from all walks of life, sharing their expertise and energy to nurture the entrepreneurs spirit in the society. Entrpreneurs International is a Govt of India Registered Trust, which is desirous of bringing Industrial growth, and to promote International brotherhood and entrepreneurship.
The main objects of Entrepreneurs' Club are
- To organise entrepreneurs- old as well as new in all walks of life -in - industry, trade, services etc.
- To bring about close fellowship and a sense of brotherhood among all the members of the club
- To promote professional, industrial, economic, financial, technological cooperation among the members
- To conduct special programs in various fields of management and technology in order to develop the entrepreneurs
- To develop entrepreneurs & entrepreneurship among the members and especially among the youth and women in general and to spread entrepreneurial culture in the society.
We have three active clubs : Pune, Pimpri-Chinchwad and Baramati with a total membership of over 100 members. Club members meet once in a week and have various programs like interaction on specific topic, interaction with senior (non member) entrepreneur, guest lecture etc. Members’ informal interaction outside these formal programs is equally important for bonding.
PLEASE MAIL YOUR 3-YEAR ROAD-MAP FOR ENTREPRENEURS’ INTERNATIONAL TO eipune@gmail.com latest by 3rd February, 2008
Winning Edge
The Story so far………Challenge:
To increase the circulation of Winning Edge from its present number of 10,000 copies to 25000 copies in the next 12 months.
Background:
Winning Edge is a premium magazine focused on sales and marketing in India, launched in December 2006. Winning Edge covers sales, marketing, advertising, PR, customer relations, retail and personality development. The emphasis is on providing information that people can actually use to get ahead in their careers or increase their business.
Competitive Differentiators:
The other magazines in the sales and marketing space are Impact, Pitch, 4Ps, USP Age and Brand Reporter. The exact circulation figures for each of these are not known to us, however, many of them claim to have higher figures of about 30000 to 40000 copies.
Distribution:
Winning Edge is sent out by courier to a database of 10000 marketing professionals all over India. Many of these opt to become paid subscribers over time, however, many copies are also sent free. The objective of distributing in this way is to ensure that the magazine reaches the target readers. This way, it becomes a medium that makes sense for advertisers who want to reach this audience. This has been helping to attract advertisers over the last few months.
Challenges:
The distribution of magazines through news stands or book shops has to be done through a distribution agency. The standard terms offered by these agencies do not make sense financially. A small company like Ad Astra Media, the publisher of Winning Edge, cannot survive if magazines are distributed using this method.
Given this constraint, what are the ways in which the circulation growth can still be achieved within the next 12 months.
PLEASE MAIL YOUR 3-YEAR ROAD-MAP FOR WNNING EDGE TO suhasini@adastra.in latest by 3rd February, 2008