We are witnessing a revolution in the online environment with a marked shift towards the consumer. Specifically, travel consumers are exchanging more information and exerting greater influence over online content - from travel blogs to social networking: the consumer is in the driving seat.
As the online environment evolves, how prepared is your company? Are you reacting to the needs and expectations of your increasingly sophisticated online customers? The Second edition of Online Travel Conference 2008 will delve on how to exploit the social networking and user-generated trend and engage your consumers via a personalized, interactive approach.

Agenda

The conference will also touch upon the following concerns of the
players in this arena:

• Get real-world advice on building a User Generated Content (UGC) roadmap
• How are consumers' behaving online?
• Demand generation by channel (online, offline, hybrid (online +
  retail), corporate, etc.)
• Educating customers to look for value and not just price
• Demand management without commoditizing the travel industry
• Is Search Engine Optimization an important part of customer acquisition?
• Is viral marketing and word of mouth an important part of the
  marketing mix?
• Are travel portals embracing the power of the peer-to-peer dynamic?
• Do you understand and utilize new concepts like RSS and podcasts?

These are some of the issues, which amongst others will be discussed in the conference. Moreover, it will also help us understand, if there are more important questions than which business model is best positioned for future growth?

Date & Venue

we are pleased to inform you about forthcoming conference
on "Online Travel" scheduled to be held on 2nd May 2008 @ Hotel ITC Grand Central, Mumbai.

Session

1. The Future of Online Travel & Consumer Trends.
2. New Marketing Strategies in responding to the Challenge of creating Great Consumer environments online.
3. Travel technology ? To achieve Business goals.
4. Evolving Travel Distribution in India ? A Key Force

Key Speakers

• Amitabh Pandey, President and Head eBusiness, Thomas Cook
• Alok Lalla, Director Internet Marketing Taj Hotels, Resorts & Palace
• Dinesh Aragwal, Founder & CEO IndiaMart Intermesh
• Himanshu Singh, Managing Director Travelocity India
• Belson Coutinho, General Manager ? eCommerce & Distribution, Jet Airways
• Neeraj Kapoor, Vice President Marketing, Go Airlines
• Mahesh Murthy, Managing Director, Pinstorm Technologies
• Manu Agarwal, Chief Executive Officer, ANM Soft
• Anupama Salvi, Director ? New Business Development, Avenues India
• Deepak Kalra, Founder & CEO, Makemytrip.com
• Ram Badrinath, PhoCusWrigt, Inc.

and many more....

Registration

Offline Registration Fees

• Single delegate - Rs 3,500
• 2-4 Delegates - Rs 3,150 per delegate (10% discount)
• 5+ delegates - Rs 2,800 per delegate (20% discount)

Online Registration Discount

• Single delegate - Rs 3,200
• 2 - 4 delegates - Rs 2,880 per delegate (10% discount)
• 5+ delegates - Rs 2,560 per delegate (20% discount)