From good ideas to ACCEPTED Business plans!!

As we browse across the motley mix of people in an organisation, there exists a complete genre of executives who are a storehouse of good ideas and business plans...plans which can be hugely beneficial for an organisation...all they lack is the presentation of the same in the right perspective. I remember reading an article on '10 biggest mistakes marketers make' written by Roy Young at marketingprofs.com.

The essence was hard-hitting..."They fail to speak the language of Business". As clearly outlined in the article, a lot of ideas just don't see the light of day because they talk of more serious agendas, than exactly translate the idea's business potential into expected quantum of revenue. Just like Marco in the above mentioned article, who stressed more on how his company's brand image would benefit from the idea than on how his idea could reduce the quantum of 'lost sales' and hence increase inflow of revenue.

Most decision makers in an organisation are clearly burdened with the task of making money. Hence the primary job is to have a clear focus on those business models which generate the maximum revenue.

A similar view is reflected in Matt Mc Alister's post on Where is the revenue model?.An excerpt-
"I was speaking with a publisher of a big media company at the Syndicate Conference in San Francisco and sharing my excitement over the Open Content session with the Washingtonpost. His first question was, "Where's the revenue model?" I was surprised by the question...not because I didn't have an answer but because that was his first question. He didn't see that this was a good idea and threw out the time-tested dismissive challenge to new ideas, "That's fine, kid, but we've got mouths to feed here.""

The message is clear. A good idea translates into a value proposition for an organisation only if it makes money!!!. Hence if acceptance is desired, the presentation of the idea should focus on Business results.