From SEO and SEM to SMO and SMM.
Internet marketing, once upon a time talked about Search Engine Optimisation and Search Engine Marketing. Now it talks about Social Media Optimisation and Social Media Marketing.
Social Media Optimisation or SMO, a term recently coined by Rohit Bhargava ,Vice President for Interactive Marketing with Ogilvy Public Relations Worldwide, aims to “Leverage all the links and marketing value you can get from social and business networks”.
Rohit Bhargava’s 5 rules on SMO, which eventually got converted to 17 rules, courtesy other readers, showcases how the power of online content can be used from a business development perspective.
SMM, coined by Seo Moz also aims at reiterating the impact of social networking and its contribution towards marketing.
In the Indian context, the foray of broadband into the houses of average consumers has made internet a pervasive influence in users’ lives. As unexpected outcomes emerge from unanticipated dimensions, the time is not far when big brands will end up using Social Media to promote their products and use Web 2.0 as an integral part of their marketing strategy.
I have observed that "SPAM content" om Social Medias is tremendous. Nonetheless this issue has either gone unnoticed or has been ignored completely.
Even a quick glance on communities and groups on Social Media Networking sites like Orkut, MySpace, Ryze, etc. will show you the amount of unfiltered non-sensical SPAM messages littered all over the place.
To add to this, SPAM mails inviting you to join a new Social Networking site (plus the mails inviting you to join previously sites) has reached irritating levels.
With all this in perspective, I have serious concerns about SMM if not so much for SMO.