This feature is known as Google friend connect which is developed with Open social initiative. Blogging and feedback forms are two of the many social features that have become live without having the need to write the code. According to Mussie Shore product manager with Google told in google blog, website owners are welcoming this feature but finding it difficult to add the social features to their websites.
Friend connect is the latest and technologically advanced feature announced by big and famous internet companies that enables its visitors to observe their friend’s activities carried out in other social websites. It would help in breaking down the barriers that separate one web community from the other; this movement is popularly known as ‘Data portability’.
My Space website recently announced that its data will be available in such a manner that its users can share their profiles with Yahoo and EBay sites. Face book has also announced the launch of Face book connect which is an extension of its API. Members can show their identities to third-party sites with its usage.
Companies’ announcements indicate that data portability is slowly catching up where there is coalition of different social websites based on common standards. All the three companies have taken this initiative independently.
Google’s friend connect is an extension of social features of web 2.0 design phenomenon, build on the standards of OpenID, Oauth and OpenSocial. David Glazer who is the director of engineering at Google says that Google friend connects integrates the long list of social websites design helps them become more social. Many websites neither are not social ones nor want to be a part of social networks yet this feature facilitate them to communicate with each other.