How to Write Targeted Ad Text in Adword?

Everybody wants
high traffic on their website. Am I right? (I hope answer will be YES).
But how to get so much traffic to website is biggest question but its
answer lies very simple. By applying effective SEO
strategies to the website and achieving high ranking on organic result
but it takes time, undoubtedly. But what if you want instant traffic /
business? Google Adwords would be right place to get it but again there
are certain things that should be taken care of, while running Google
Adwords PPC Campaign. The most important thing among them is choosing
right keyword and writing effective Ad Taglines. Your targeted ad text
should always be eye-catching as well as informative to the visitors to
get success in PPC Campaign.