Importance of the PPC for new website

In the today's scenario when every one is making their website for a healthy business then there is very important for you that your website should come in the search engine result page. But as you make your new site then it will not come in the search engine result pages because of the Google Sand Box System, so can you wait for this time duration in which your website come out from the google sand box, no defiantly you will not wait then what will you do, there is no any option for you other then the pay per click, in the pay per click your site will come in the Sponsored search result that is more reliable then any other organic search, here i want to tell you an effective PPC step by step means which step you needs to do first then what will be the next.
Step One:: First of all you needs to make a list of that services or products that you are providing to the your clients or customers.
Step Two:: Collect Most searchable keywords that are directly related with the your products and services, you can use some tool for this because no one is know what keywords are searching at this time so the keywords analysis tools are more useful in this time.
Step Three::In this step you needs to make title and description regarding your ads and keywords, here you needs to careful about the keywords that your keywords must be come in your ads title and description because when any one search the keywords and that keywords are in the your ads then that part become bold and highlight so this can take more attention of the visitor.
Step Four:: Here you needs to decide where you want to put your ads Top 10 or Top 5, if you want to put your ads in the top 10 then in the initial stage you give minimum bid to put your ads only at the first page only and when you feel that visitor are coming then you try to put your ads in the top 5 for this you make your keywords bid high.
Step Five:: See your ads in the first seven day's and try to analysis that how many impression are done and how many clicks are happened if you see that the ratio of impression and click is under 5 then you needs to make your keywords more specific means just area and service oriented. Because if you select high searchable keywords that your ads will display every time but may be you are not ready to give that services at that time.
Step Six:: Here you needs to become more smart because if you have one keyword “SEO India” then your ad also will come by “SEO Training India” “SEO Books India” etc but you are providing only services not books or training. So here you can ad “Negative” keywords that are useless for you and your website.
Step Eight:: Here you needs to Do some experiments with the daily budget and bids because every time lot of people are using, adding and deleting the PPC campaign from their side so every time there is much fluctuation in the ads Position, Bids and daily budget you can not sit idle if you start your PPC campaign even its automatic but it needs some human editing time to time.
Step Nine::Here you can start analysis about the ads position, Impression and bids of the ad, because if you will do this then you will get more benefits one you understand the strategy of the CTR, CPC then you will to reduce the CPC and Increase the CTR, this is the basic theme of the PPC if your CPC is less and CTR is high then you will get more ROI.
Step Ten:: This is the final step here I will suggest you that install google analytics at your website and then start the study of the visitor that what visitor needs from your site and what you are providing from your website.