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Improving the Quality of SEO Service Delivery
I have been active in the service delivery of SEO and PPC management services to nearly 2000 customers in Australia, New Zealand, US and UK. I have attended Webmasterworld conferences in the US and know many respected SEOs and affiliate marketers. There is no denying that WW has instilled in me a need to strive for excellence in this field and I believe that my work reflects this.
At the same time, I monitor other SEM companies and hear about some of them from unhappy customers who have not had ranking success and have come over to us. Certainly there are many cowboys in this field and I suspect that some of them don't realise they are cowboys. Their own sites are not optimised; they have low PR on the home page; they still think that writing repetitive sentences will fool the search engines. Then they go and sell this level of service to their unsuspecting clients! Surely this must affect the reputation of the industry?
What do others see as a solution to this problem?
Hi Ash,
Well i have 4 years of experience in HR field, but since when i started creating my own websites and also came to know about various ad networks, I am really impressed to go for a carrier in SEO, Do you provide a training in SEO by which some one can achieve a carrier in SEO
Dear Ash,
I am reading bogs on SEO from last few days. I want to ask that what things to be considered before giving the website for Search Engine Optimization, so that the client get correct SEO person / the firm?
Regards,
Nikhil Kale.
Good question. The client must know what is being delivered. I run a separate course for owners of SEO bureaus and cover various delivery models.
For example, we have the cowboy SEOs who use a tool to create "meta tags" (which was nice in 1998), or they submit to "10,000 search engines" every month. They may also charge peanuts, so that a disappointed client won't worry if there is no benefit.
Other SEOs will write a recommendations document and expect the client to implement it. Some will charge extra to implement it.
Some SEOs will write pages for the client - a risky idea because SEOs are not always skilled in the client's subject matter and they may write mindless repetitive text.
Others will build a directory on the client's site and use it to get links for their other clients - how silly is that in todays climate?
Some SEOs are keyphrase-centric while others take a holistic approach.
And so on. SEOs can make it up as they go along.
Therefore, the customer should be asking:
* What do you need from me?
* What are the precise deliverables?
* What is the timeframe before I see any ranking improvement?
* Do you guarantee anything and what exactly do you guarantee (if you do)?
* Is there any ongoing cost? What does it cover?
* What is your credibility? Have you any customers who will give me a reference over the phone?
* Where does your site rank for "Pune SEO" (or some related SEO term)?
and so on.