Intellectual Property from India in our lives
How is the IP created in India impacting the day to day life of Indians ? IPZone showcased 11 companies creating innovation products and services based out of India for the Indian and global market, and distributed an interesting leaflet titled : A day in the life of a Bangalore family Mohan, Reena and their son Vivek, and how IP from Bangalore is making life worth living for them.
Here is an hour by hour account of the daily routine of the couple from 8.00 am till upto late in the night.
8.00 Am - IP feature of Xora
Reena, who had been busy getting Vivek ready for school, was herself ready to head out. She picks up her mobile phone and launches Xora's mobile workforce management application. It shows her first appointment is with a client in Koramangala - a review of their latest patent application. She formally checks in her time card on the mobile phone itself to get her job clock ticking and gets into her car. As her chauffer pulls out the car, she reads out the directions to the client's office from the map application on her cell phone. Thanks to Xora, it is this simple pattern that she would follow throughout the day to start/stop a job as well as to find her way to a new job venue. If needed, Reena's manager can get to know of her precise whereabouts throughout the day by using his Blackberry/PocketPC or through the standard Web interface.
8.30 am - IP feature of NXP ( Founded by Phillips )
Meanwhile Mohan walks into the nearby coffee shop where he pays for a cup of Cappuccino using his mobile phone which is powered by NXP's e-wallet technology. At the coffee shop he sees and advert displaying info about the latest movie in town. He brings his NFC enabled mobile phone close to the ad and the phone picks up the url which could help him buy tickets to the movie. While on his way out from the shop, Mohan stops by to watch a live telecast of the India Australia cricket match. He cheered along with the crowd as the HDTV screen powered by NXP media processing chipsets, showed Sachin hit a perfect six off Brett Lee.
9.30 am - IP feature of NetD
Mohan steps into his office and plugs in his laptop to find instant connectivity to his office network. He logs into the internet and the company's intranet to catup up on his email,news, and various happenings in his company across the globe. He finds outfrom his IT manager that his office network driven by the NetD's Services gateway has significantly reduced the capital and operational expenditure for his IT Department and offers secure, high speed connectivity to the outside world and his company's IT resources. He was also glad to know that the newly installed NetD's Services Gateway also offers seamless connectivity to the internet and his company's intranet from his home.
10.00 am - IP feature of Tejas Networks
As Mohan and Reena, start their workday, the communication devices they access from Cell phones, desk phones, and Laptops/Desk Computers using the telecom networks of any service provider, are powered by Tejas Networks of any service provider, are powered by Tejas Network's next-gen optical networking equipment. Tejas's equipments power virtually every major telecom network in the country and all communications happen through these.
12.00 pm - IP feature of Sirf
After a hectic 2 hours spent in malls and meetings, Mohan remembers he has to pickup his mom from the airport and heads out in his car towards the airport. As he feels his stomach churning, he powers up the Garmin Nuvi GPS device powered by Sirf and looks for a Greek take-out enroute to the airport. The GPS device guides Mohan to a nice Greek takeout where he picks up his lunch and heads to the airport. Mohan arrives at the Airport earlier than planned, so settles down to listen to music wirelessly over Bluetooth, thanks to the technology provided by SiRF
01.00 pm : IP feature of Ittiam
Mohan is waiting at the airport lounge to pick up his mom. The flight is late so Mohan pulls out his portable media player device - powered by Ittiam digial media technologies. Mohan flicks through his library of recently recorded TV shows and selects his favorite sitcom from last night. Back at home Reena is talking to her parents over a broadband video phone call. The video phone terminal - powered by Ittiam DSP IP - is showing full motion video in true-to-life clarit. Reena's parents remark it is just like being there.
05.30 pm - IP feature of Encore Software
As Mohan walks down to a nearby coffee store, he switches on his Encore Mobilis ( mobile information appliance ) to access the daily reports from his Asia Pacific operations team. The Mobilis connects to his office server over GPRS / wi-fi and provides him with the latest statistics. Online, he advises his team on the next course of action, which are downloaded by his team members on their Mobili's. After a quick review of the upcoming conference, on the Mobilis scheduler, it is time to head out
06.40 pm - IP feature of Tata Elxsi
Mohan finishes his job for the day and plans to get back home, on the way he has to pick up his wife. As he is getting driven back he gets a call from his boss to send out some updated presentations, he connects to Internet using his laptop having Wimax connectivity, enabled with Tata Elxsi's Wimax subsciber station IP. He also wants to catch up on the Day and Night cricket match between India and Pakistan, he would have missed half the session, but for Tata Elxsi's Handy DVR, he had been recording the first session and is now able to see it live and deferred live too. He even manages to quickly check on the latest stock market updates and breaking news as he drives. Reena looks forward to catching up on her favorite afternoon serials, which have been scheduled for recording on the EPG of Tata Elxsi's IP - Set Top Box. As she gets home, she calls up her sister in the US, using the VoIP and Videoconferencing feature that's enabled at low costs on her IP-Set Top Box.
07.00 pm - IP feature of Rambus
Mohan is back home after a tedious day at work and is in time to catch up with the nail biting final overs of India-Australia cricket match beaming live on his new HDTV, powered by Rambus high speed memory interface technology. Meanwhile his son Vivek is busy playing the Okami game on his favorite brand new Sony Playstation 3, powered by Rambus FlexIO and XDR, industry leading logic and memory interface technologies.
08.00 pm - IP feature of SemIndia
Mohan, Reena, Vivek and his grand parents get into the taxi for dinner to a restaurant; during the commute they start talking about how the communication has been made easier and cheaper with SemIndia's semiconductor revolution. Mohan adds that just a few years ago, circa 2006-2007 the cost of electronic devices and computers in India was so expensive. While talking, he books the table and places the order at the restaurant using the broadband connectivity on the cell phone. Reena adds the SemIndia revolution has indeed changed the India forever adding that the tiny fabricated technologically advanced chips used for PCs, Cell phones, set top boxes and broadband connectivity helped them catchup with their day's task and organize their day also brings the promise of revolutionizing electronics and computer across the globe. What a time we live in, they sigh together - there's truly no place better than India.
10.30 pm - IP feature of Innomedia Technologies
On returning home, Mohan puts on his CHOISpad and checks the Video mails sent by his friends and relatives. There is a particularly interesting one, showing a dance performance of his 12 year old niece. Mohan and Reema promptly make a studio-quality video call to congratulate her. She obliges them by performing some impromptu dance steps. They record the video call session, and send copies to other relatives. Later, both of them take part in a live Quiz competition coming on one of the TV channels. They type the answers using the multilingual keypad of the CHOISer remotes. Reena retires to her bedroom, and user her CHOISer remote to find some of the old "Sada Bahaar" song, by typing just a few words in Hindi. Mohan meanwhile goes through the preview books for some of the new movies in the Video-on-Demand section of the CHOISpad. After getting some inspiring inputs from the CHOISpad, they finally retire at midnight.
Really cool to witness all these technologies at the IP Zone and specially since all of them are all made in India.
Regards,
Ajay Sanghani
CEO, ITVidya.com
Cell : 098200 20753
