Irrelevant email addresses? Just toss them out! for Email Marketing Success

Irrelevant email addresses? Just toss them out!  for Email Marketing Success

Tossing out irrelevant email addresses has become a prerequisite in email marketing. No email marketing company can deny the fact that the email campaigns they roll out cannot give 100% deliverability.
Why some email addresses become irrelevant?
1. People prefer to send irrelevant email addresses to email marketing solutions providers. Reason- lack of trust. Today, email readers are fed up of deleting unnecessary emails and SPAM mails from their Inboxes. They don't want to send their email addresses to anyone, anymore.
2. People keep changing jobs and with that, their business email address also keep changing. These people might have done business with you in past but do not bother to inform you about the new addresses. Thus, no matter how much the email marketer's mails are relevant, it will bounce back.
Before discussing how to deal with the invalid addresses, let's see which addresses are the unwanted ones.
Which email address deserves to be tossed out?
1. There are some email addresses that automatically gets invalid within half an hour. These are created for the purpose of downloading certain documents from the email marketing services website. Thats all!.
2. Some email addresses consist of some unique URLs, which do not exist elsewhere.
3. Some addresses are valid, but meant to receive your emails only. If they find it good they continue but if not, they simply ignore and stop checking it at all. Some people also give such addresses just to check whether their information is shared with other email marketers. If yes, then you get into their black list.
How to handle the situation
So, one can see that the root cause is the lack of trust. More the end user trusts you, lesser will be the number of hard bounces in your list. Try these following suggestions:
Confirm twice before rolling out the campaigns (Double opt-in)
You might have purchased the double-opt in email lists from some genuine sources
This can be achieved by providing opt-out links at the top, so that the reader should not feel he is forced to read your mail. Also, clearly mention your privacy policy.
Self-promotion
Promote yourself through your websites. Design it in a way that it leaves an impact on the visitors. Highlight your services, achievements etc. Post some testimonials from old clients.
' We care' attitude
Email readers fear that once they opt-in, email marketers will pour in emails, everyday. Make sure you are not a part of that crowd. Send mails only when you have some useful information to share.
Takeaway for email marketing service operators
Check your email address lists now and hunt for the irrelevant ones. Once you do that, you know what to do next – Just toss them out!. It's better to have a small list of potential customers rather than a big collection of dead contacts.