Strategic Issues and Management of Business in IT AND ITES Industries
FOR WHOM
· Graduate or postgraduate in any discipline with minimum 50% marks at graduate or post graduate level;
· Currently holding middle to senior management position in IT service division of any company or in an organization involved in IT, ITES, and related businesses
· Individuals planning to shift to IT, ITES and related business from existing industry/segment
· Experience – 5 + years
·
Busy executives
feeling the need for a properly designed and conveniently delivered
program that provides focus on both
strategic issues facing information product business and managerial challenges
to deal with the same; their aim is to participate in a program that will
enable them to acquire key
skills in the areas of strategy
and management of information product business over a short period of time.
·
Ambitious individuals who understands the value of
their time and money
PROGRAM
OBJECTIVES
·
To
make the participants understand the subject of strategy and how it is
specifically deployed;
- To make
the participants understand
the subject of strategy
and how it is specifically deployed for managing IT, ITES and related businesses
- To help participants build and
strengthen their business and
strategic management
capabilities through exposing them
to both strategic management skills and critical issues pertaining to IT, ITES and
related businesses
- To help each participant select 2 job specific business
challenge pertaining to his/her respective areas of responsibility and get the same resolved
and executed on-the-job by him/her under guidance of
The Strategy Academy [The
SA]
·
To
make the participants feel confident that the
knowledge and capabilities acquired as part of the program has indeed
made them better equipped to face the current challenges of IT, ITES and related businesses
vis-à-vis others who are not undergoing similar program.
·
To
transform the line of thinking of the participants , raise their level of ambition,
help them develop an attitude to take up all challenges proactively and make
them understand how such initiatives can open up opportunities for both their
organizations as well as for themselves.
PROGRAM AVAILABILITY
- The
Program will be delivered through live and two way interactive digital
platform and will be available
in 10 top cities and towns of
India
- Both
“audio only” and “audio plus video” LIVE DIGITAL platforms will be deployed
- Participants
and participating companies will need to arrange for minimum 512kbps to
2mbps line from BSNL/MTNL at their offices and homes for receiving live
“audio only” services in respect of select number of sessions. The
broadband services should available for “dedicated” use by the
participants during the period the session is on. There must not be any
“sharing” of the bandwidth indicated above with any other user.
All formal sessions, to be delivered over the
digital platform, will generally be
held once a week during 9am to 3pm
KEY FEATURES OF THE PROGRAM
·
This is a 9
month program, consists of two key processes:
[1] KNOWLEDGE ENHANCEMENT
PROCESS[KEP] and
[2] KNOWLEDGE APPLICATION PROCESSS [KAP]
·
Objectives of KEP is to effect significant
changes in the thinking and attitudes of the participants and also provide them
with threshold levels of general and strategic management inputs relating to IT, ITES and related businesses
·
KAP is concerned with resolving 3 business
challenges of strategic nature which are pre-selected and approved by the
participating company before the
commencement of the program ; KAP also includes initiating the preliminary steps needed to
execute the recommendations made
by the concerned participants.
·
KEP runs for the first 3 to 4 months[ out
of the 9 month duration of program] with either
one-day-a- week or 2 continuous days
every fortnight or 3 continuous days
every month of interaction with
Academy faculty [total 12 days]
·
KAP too starts at the same time as KEP but
during the first 3 to 4 months its emphasis is on project specific readings and
data analysis; KAP is a 9 month process and it picks up speed after the participants complete the KEP and are
armed with reasonable levels of strategic and general management skills
relating to IT,
ITES and related businesses; the KEP also helps the participants realize the
importance of transforming their
thinking and attitude in order to become strategic and entrepreneurial and
acquire leadership qualities.
·
KEP
consist of 12 days of formal
sessions, spread over 3 months,
covering various transformational inputs and also key strategic and general management concepts relating to IT, ITES and related businesses;
·
Sessions are held during partly during day
time[9am to 3pm] and partly during day-night [330pm -930pm] on the basis of either 1 day
every week or 2 continuous days every fortnight or 3 continuous days at a
stretch per month delivered over the DIGITAL
platform [partly LIVE “audio only”
services and partly LIVE “audio plus
video” services]
·
KEP also consists of 120 hours of live digital
services which can be availed at the discretion of the participants at
their homes outside office hours; These 120 hours of facilitation services consists of :
§
A. Discussion Forum 1: Intra –
company discussions = 24 hours [20 number
@75 mins]
§
B. Discussion Forum 2:
Inter-participants group discussions [ involving managers of various companies participating in the same
SIP; these discussions will be led by
Subject coordinators to be selected by
participants from the entire group participating in the same SIP] = 12 hours
[10 sessions@75 mins]
§
C. Self study-80 hours - on [1]
concepts discussed in formal sessions, books and cases distributed, web based
materials and additional project specific concepts not covered during the formal
sessions and [2] special studies to be made specific to the on-the-job
assignments to be undertaken
§
D. Project discussion with
faculty of the Academy [during 4th
to 8 month]-company wise-during daytime/late evening = 4 hours [ 3
sessions @ 75 minutes per company over digital platform ]
§
E. Career counseling and
mentoring on self-transformation [one to one over phone ]
LIST OF SUBJECTS [To be delivered over 12 days]
TRANSFORMATION AND GENERAL MANAGEMENT:
1.
Why success is
necessary for individual and organizational
development and strategies and tactics of success
2.
Understanding financial statements
3.
Understanding and management of cost
4.
Analysis of corporate performance based on published financial statements
5.
Understanding finance and identifying strategic financial decision areas
6.
Analysis of Customers and competition
and identifying strategic marketing decision areas
7.
Understanding people and people processes
and identifying strategic HRM
decision areas
8.
Operational effectiveness : Achieving competitiveness in
the areas of productivity, efficiency, quality, supply chain and
project management
CORE STRATEGY SUBJECTS :
9. StrategyFIRST-
For All, By All: Concept of Strategy-in Practice and different types and levels
of strategy
- Strategic analysis, evaluation
and choice and strategy models
- Strategy execution and
alignment of functional strategies and decisions to strategy
SPECIAL STRATEGY SUBJECTS
:
12. Industry
and competitive analysis - a general framework and generic competitive options
13. Industry and competitive analysis -
understanding a firm's strategic posture as
the principal source of sustainable competitive advantage
14. Industry evolution and development of a
Point of View [POV] on the future evolution of industry
15. Resources and capabilities analysis
16. Strategic thinking and scenario building
STRATEGIC ISSUES AND MANAGEMENT OF IT AND ITES BUSINESS
[Subjects: 17-24]
·
Setting up an
entrepreneurial IT/ITES Venture – preparing a business model covering identification of opportunities, range of
services, business development approach , financial and organizational issues
·
Business development
strategies for expanding into new applications and new geographies
·
Building alliances and
key success factors
·
Building and
sustaining competitive advantages in global delivery
·
Managing risks in
global delivery – people, process and
technology
·
Strategies for
pricing IT/ITES services
·
Talent acquisition,
retention and dealing with attrition problems
·
Deciding when to
invest further or divest in IT/ITES industry
TIMING OF FORMAL
SESSIONS-KEP:
·
12 days, spread over first 3 to 4 months, either during 9am to 3pm or during 330pm to 930pm
·
Sessions will be held either once-a-week or two
continuous days every fortnight or 3 continuous days every month
·
No out of station travelling as formal sessions
will be held in the city of stay of the participants
These 12 day sessions will be
delivered over the DIGITAL platform ( partly audio only service[to be made
available in the offices of the participants provided required infrastructure
is available] and partly audio plus video services [to access
which the participants will have to visit a digital class room in the city of
their stay] )
NOTE: Other than these 12 days, the participants will not need to be
away from their work place during the remaining 9 month period.
ADDITIONAL HOURS OF
FACILITATION FOR KEP AND KAP [CAN BE AVAILED OUTSIDE OFFICE HOURS FROM HOMES OF
PARTICIPANTS AT THEIR DISCRETION]:
In addition 12 days of concept sessions , there will be facilitation
services of 120 hours consisting of [ can be accessed, at the discretion of
the participants, from their homes
provided the participants have 256kbps to 2mbps BSNL/MTNL broadband
service + multi media kit at home]:
A. Discussion Forum 1: Intra –
company discussions = 24 hours [20
number @75 mins]
B. Discussion Forum 2:
Inter-participants group discussions [ involving managers of various companies participating in the same
SIP; these discussions will be led by
Subject coordinators to be selected by
participants from the entire group participating in the same SIP] = 12 hours
[10 sessions@75 mins]
C. Self study-80 hours - on [1]
concepts discussed in formal sessions, books and cases distributed, web based
materials and additional project specific concepts not covered during the
formal sessions and [2] special studies to be made specific to the on-the-job
assignments to be undertaken
D. Project discussion with faculty of
the Academy [during 4th to 8
month]-company wise-during daytime/late evening = 4 hours [ 3 sessions @ 75
minutes per company over digital platform ]
E. Career counseling and mentoring on
self-transformation [one to one over phone ]
INFRASTRUCTURE REQUIREMENTS
AT OFFICES AND HOMES:
·
For audio plus video sessions, no infra needed;
participants will only need to go to a digital class room located in the city
of their residence.
·
For accessing live, audio only services from
the office[ a part of the 12 days of formal sessions will be delivered live to
the offices of the participants], each location, where participants are posted,
should have a dedicated 1 mbps to 2mbps broadband service from BSNL/MTNL and
made available in a conference room
equipped with LCD projection facility and a WiFi microphone; in case there is
only one participant from a location, broadband service of at least 512kbps to
2mbps should be made available to his/her PC[ implying no need for a conference
room or LCD facility and WiFi microphone]. One key requirement is the fact that
the broadband service to be made available , as just indicated, to the
conference room or to an individual’s PC/Laptop, must not shared with any other application during the period a
session is in progress
·
For accessing from home the additional services
totaling 80 hours, each participant must have a BSNL/MTNL 512 kbps -2mbps
broadband service at home [if not available, then at least 256 kbps to 2mbps
must be available]
·
If arrangements as ref under last two bullets
cannot be organized, participants will need to visit nearest R World web stores
and access the web conferencing platform of the Academy through internet.
·
The Academy will also deploy live, 2 way
interactive, audio conferencing services for a select number of sessions; to
participate in such audio conferencing sessions, participants will only need to
dial a number [to be provided by the Academy] from their mobile or landline.
While such live, 2 way interactive, audio conferencing services can be accessed while participants
are travelling, it is preferable that the same is done from a totally quiet,
sound free, environment for the benefit of all participants.
CERTIFICATION:
·
To be issued by The Strategy Academy
·
The Academy will issue “Star” gradation to each of its participants [ 5 star, 4
star, 3 star, 2 star and 1 star] separately for [a] attendance, [b]
conformance to the recommended
processes ref additional studies outside office hours relating to KEP and project work for KAP, [c] quality of
recommendations made and extent of execution of the same ref the project(s) undertaken;
for this item, opinion of the concerned
superior will be factored in and
[d] extent of changes observed by
superior in strategic thinking and
action behavior
FEE
·
80000/- plus service tax, payable in one
installment before start of the program;
Additional Charges[Optional,
if a company wants under mentioned services]
·
All project related discussions with the
participants from a particular company
will take place in groups over
digital platform[please see item D above]; the program fee includes this
service
·
However, if participants from a company
want to have face to face project discussions, a fee of Rs 1250/- plus
service tax [per participant per
hour] will be payable; the exact
amount payable per hour for all participants from a particular
company put together will be Rs 1250/-
times number of participants from the company. The minimum amount payable, for all participants put together, will
be 10000/- per hour and 30000/- for
each visit to the company plus
reimbursement of out of pocket expenses;
For any queries