iTunes goes desi with "DON"

MUMBAI, India– August 28, 2006–Hungama Mobile, the largest aggregator, developer and publisher of Indian entertainment content and TSeries, the no. 1 music company in India, today announced the music of the much-awaited Shahrukh Khan blockbuster “DON” is available of purchase on the The iTunes Music Store (www.itunes.com). This is for the first time in the history of the Indian film industry that a movie soundtrack has been made available online the same day as the official launch of its music, and prior to the public availability of the CD. The release was done in star-studded event by Shahrukh Khan himself on Saturday.

“This provides a great opportunity for Bollywood, as the worldwide popularity of iTunes means we can reach out to the growing Bollywood fan base online, wherever they are,” said Neeraj Roy, MD & CEO, Hungama Mobile. “We’re proud to have achieved a milestone by making the DON music available on iTunes.”

“We are continually working to forge strategic relationships with key digital entertainment players, such as iTunes, to extend Hungama Mobile’s presence in online entertainment globally,” said Chief Operating Officer, Saleem Mobhani, “We remain fully committed to ensuring our partners can fully leverage their content to develop new revenue streams and maximize existing ones."

“It’s another step forward in our endeavor to reach the Global consumer and offer them the best of Bollywood through our digital initiative which is the first from the Indian music industry.” said Mr. Bhushan Kumar, Chairman & MD, T-Series “We are really excited to be working with Hungama Mobile to deliver exiting and original entertainment content and are working diligently to establish a more comprehensive distribution network in the mobile & digital space.”

"We are excited to be working with Hungama Mobile to release the Music of DON for the First time on the Digital platform via the iTunes Music Store along with the Audio Release." said Ritesh Sidhwani, Producer, Excel Entertainment, "We are looking forward to increasing the fan following of Hindi Films by reaching out to a Main Stream audience through iTunes and welcoming the NEW era of Digital consumption of content"

The DON soundtrack will be featured on the World Page on iTunes.

About Hungama Mobile
Hungama Mobile is the largest aggregator of Indian Entertainment Content (Bollywood) globally. Their portal www.indiafm.com is the largest vertical for Bollywood content worldwide, with 8Mn unique visitors every month finding their daily dose of Bollywood on this online destination. They develop and deploy content across the spectrum of Tones, Images, Video, Games and Applications. The company currently has relationship with 47 Operators and Partners in 17 countries such as North America, UK and EU, South Africa, Australia, Germany, South East Asia etc. and Digital Entities such as iTunes. The significance of marketing of India's biggest exports i.e. Bollywood on the digital platform is only ratified by the fact that India is now 4th largest Internet market in the world.