Search Engine Optimization

Search Engine Optimization Process

Convinced to optimize your site

Then please read the following steps for Search Engine Optimization:
Website analysis
Before optimizing, a detailed analysis of the web site is very necessary. Content, structure and the target traffic have to be cautiously reviewed.
Identify Business Objectives
One has to be very clear as to what does the business aim to achieve. Your business objectives would vary from generating new leads, to increasing sales. The objective should be kept in mind while looking for the key words.

Key Word optimization

Extensive analysis is required in this stage. You select a list of key words only after analyzing the competitor’s site, their Meta tags, Key word phrases etc. Then only a final list of key words is prepared.

Web Page optimization

One needs to optimize web pages with the selected key words. Care should be taken not to over optimize the pages. The web site has to be search engine as well as user friendly. While doing web page optimization, areas like Meta key words, Meta description, Cross-links, have to be looked into.
Web Page submissions

Optimized web pages should be submitted to all the popular search engines. This is the way you get your site indexed. Once the site is indexed your focus should be on achieving high search engine rankings for your key words.

Link Building

You increase your visibility by building links. The popularity of your web site increases through this step of link building. Inbound links are one of the crucial factors for web page optimization. Search engines look for inbound links from popular sites while ranking your site.

Position Reports

Pre-optimization as well as a post optimization report should be prepared. The former one is for all the key words you finalized before optimizing and the latter is to record the changes after optimization.

Analysis and Action plan

Analyze position reports of popular search engines. This helps in checking out the action plan. Keeping an eye over position reports is all the more necessary due to consistent changes in the parameters of search engines. You could lose your coveted first rank any moment.

Recurring Tasks

These tasks are carried out to keep your site updated with the changing trends in the field of search engine optimization. You should also make sure that the search engines keep indexing your site and rank them well.

If you are convinced to go for search engine optimization, but lack the time and resources for the same, feel free to contact us.

"Landing Pages are an Artform, so Don't Leave This In The Hands of Your Buddy, or You'll Still Be Wondering What the Big Deal is About Them, While the Rest of us

Rake in the Money!"

So, if you only spend money on one marketing action this year, I would recommend that it be a "Power/Squeeze/Landing Page."

Overall, it would be my advice to get someone in the marketplace that has experience with these types of pages, but if you really want to take a stab at it yourself, here are some tips that will help you navigate this new territory.

10 Tips to Improve Your Landing Page

1. Follow the layout that works

Have you ever noticed when something works, people just can’t help but wonder if they did this, would it be better. That’s great in some cases, but when something works, be careful what you mess with. If it doesn’t call for fancy, don’t get fancy. Find the template that works for your industry, and duplicate it.

2. Research

Take a look at your industry, and then Google search to find landing page sites in it. And then use Alexa to check out the pages ranking. The combination of this will allow you to see what works for your industry content wise. Keep the profile of your visitor in mind, when adding content, and target that specifically. And remember to add a dash of key search terms while you're at it.

3. Don’t add what isn’t needed

Remember, the purpose of the landing page is to do one thing – and that is get the email address and name of the visitor so that you can build a relationship with them. Distractions can destroy your conversions. Don’t add any other links, and give them a clear message as to what you are offering, and why they should subscribe. That is your only purpose. The only way out, should be to leave, or subscribe.

4. Personalize it

2 ways you can dramatically increase your opt-in ratio is to add your picture, and if it is applicable, your signature. Let them know you are a real person, and this is a real offer. Anything that isn’t essential to the conversion process, get rid of it.

5. Solve a Problem or Add the Benefits

A great way to get good conversion is to use your text wisely. Make sure you let them know how you can solve a problem, or the amazing benefits they are about to receive can change their lives. You need to give them a huge reason to opt-in.

6. Follow the Page Eye-line strategy

There is a specific traffic pattern that they eye follows, so make sure the content you need them to see, follows that. In addition, you want all critical information to be above the screen line or virtual fold (the bottom of the screen before scrolling). Watch the number of pictures you have that may distract, and pull from your opt-in, and keep this to a minimum. You want their eye, to go to the Opt-In. This is not a place for ads, sidebars, navigation bars or much of anything, except getting to the point.

7. Display your Anti-Spam message

Make sure you make them immediately aware that you will not use their list for any other purpose than what they are opting in for. You won’t rent, sell, or do anything that would compromise your relationship with the person who now gave you their trust.

8. Opt-in Basics

Optimize your opt-in by making sure you don’t ask for too much. If you are using autoresponders as your campaign to keep in touch, just get email and first name. If you have a high-end product that may require some personal communication, then also ask for a phone number. But in general, less is more.

9. Make it urgent

You want the visitor to think if they don’t opt-in, and listen to your offer, than they are missing out on some very important information. You must make the need for them to opt-in urgent. Limited time offer. Today only. And if you can, add an opt-in bonus. Not only will this increase your conversion rate, but it will also add to the relationship building, as you give them something for free.

10. Test and Tweak

Always watch the statistics of your landing page with respect to the number of visitors, and the number that opted-in. If this isn’t an acceptable rate for your industry, change something, and repost. Then watch again. Constantly do this until you get a rate that really helps your business grow, and gives you someone to talk to and build a relationship with. Things to look at are:

Is the whole page focused on one objective?
Is there an urgent need or incentive to opt-in?
Do you have all of the critical elements?
Is critical information above the fold?
Is there any information that you don’t need and is distracting?
Does the page add to your overall strategy and brand?
Is the whole page cohesive?

With a Landing Page in place, your business can be on an entirely new level of money generation.