Key Advantage of Open Source is Not Cost Savings ??

Is the title misleading? No it was not intentional but accidental that I came across a good study conducted by a company which uses this title while publishing their study. Here is the link to the article

According to me the greatest benefit from Open Source is the learning opportunity it offers and the stimulation it provides for folks like me to innovate in the Open with projects like Samooha

Anyways, just thought I will share the link for people to decide it for themselves as to what drives them to incline towards Open Source or vice-versa!