Hi,

Recently I had attended “Technology Marketing Conference 2009″ held in Pune.
It was indeed a great experience to meet various persons who are at highest positions in their respective industry.

Just to give you a short brief of what the conference was all about, I am sharing the experiences with you
people.

The Speaker Profiles were as follows:
1. Samir Datar - Director General - Fire,Wheel & Magic
2.Suhasini Kirloskar - Co-Founder & Consultant, Edge Partners
3.Nitin Shimpi - Director General - Nitman Software
4.Tushar Mehendale - Managing Director - ElectroMech
5.Anil Chouhan - Director - Yoteam Information Technologies Pvt Ltd
6.RR Dasgupta - Director - Aikon Labs LLC

It was well organized by B2Bwise.com and Yoteam with a joint venture , both are pune based company.
Indeed thanks to them.

Technology Marketing Conference was meant to familiarize ourselves with the techniques to stay ahead
despite hard times and actually see the situation to our adavantage.There was also a great idea for occasion
to build a network and strong business fraternity.

To start with the normal session of introduction of participants and morning breakfast - the actual show
started by 15 minutes delay but gradually picked up to a rewarded time sessions.

Samir Datar spoke on “Ingredients of Creating & Sustainable B2B Brand”
Keypoints:
1.What is B2B
2.B2B is not Business-to-Business but Brand-to-Brand
3.Perspective shift of Branding
4.Brand is not equal to Logo
5.What people think about your produst,service or company etc with respect to branding
6.evolution of Brand Building

Conclusion - Brand building is a long term business - Dont look as a cost but investment.

Suhasini Kirloskar spoke on “Technology Solutions Marketing”
Keypoints:
1.Engaging Audiences
2.Message Development
3.One strong way of encapsulating everything
4.CaseStudies

Conclusion - Convey your message to your target audience effectively.

Nitin Shimpi presented a Software Product Marketing Case Study on “TalentPool”
Keypoints:
1.5 P’s of Marketing
2.About Product
3.About Positioning
4.About Placing
5.About Promotion
6.About Pricing

Conclusion - Make sure everyone in the organization know the USP’s.

Arun Chouhan spoke on “Dot Sell Ever Again - Partnering for Long Term succes in Solution Selling”
Keypoints:
Three paradign shifts are required -
1.let them come to you
2.Its not a number give
3.Partner to croft solution
4.Partner Pain
5.High level of customer requires high level of attention
6.Final conversion rate

Conclusion - Who am i want as my customer - Be a doctor

Tushar Mehendele presented on “ElectroMech: Moving from selling Products to Selling Solutions”
Keypoints:
1.Systematic Approach
2.Brand Creation - (Logo)
3.Brand Propogation - (Location and Target Audience)
4. Solutions approach to sales ( Website, Hoardings, Advts’ etc…)

Conclusion - Shift from old tradition to emerging technology selling solutions

RR DasGupta well presented on “Reinventing Marketing for Tough times”
Keypoints:
1.Community Sites
2.Role of Social Networking
3.Forrester Branding Predictions
4.Marketing with Social Networking
5.Case Studies

Conclusion - Its all about participating in organic communities and changing for strong business fraternity

And the Happy end…I really enjoyed every bit of discussions.There was a 15 minutes interaction session with respect to all speakers after their speech. Everyone enjoyed well and cleared their dobts and queries.
I personnaly feel this type of conference sessions are really worth to participate. You at least come to know “what’s new in Market”.