europe

Businesses initially spend a lot on getting visibility. This is usually called branding. Different approaches are adhered with, to achieve brand presence in the market. If SMEs resort to Direct marketing, the corporate trigger off by large-scale advertisements. Approaches are different, but the objective is the same - build a stable and strong brand in the market.

India's Internet services were operating at about 80 per cent of capacity on Friday after breaks in undersea cables disrupted Web access, and normal services could be restored in a week, an industry official said.

The undersea cable connections were disrupted off Egypt's northern coast on Wednesday, affecting Internet access in the Gulf region and south Asia, and forcing service providers to reroute traffic.

Sony said it will add chat services, Internet telephony and video-to-video communications to its popular PlayStation Portable game unit, an upgrade the Japanese company hopes will transform the PSP into wireless multimedia communications device.

Sony said Wednesday it had struck a four-year deal with British Telecom to provide these and other services on the PSP. The new units are scheduled to be shipped by the end of the year and owners of existing PSPs will eligible to receive an upgrade for these services.

Wireless industry leaders Tuesday urged the European Commission to permit competing technologies in the emerging mobile television industry rather than forcing a single technological standard.

Mobile television is video or TV broadcast transmitted over a wireless handheld device.

The European Commission estimates mobile TV will generate global revenue of between EUR4 billion and EUR5 billion by 2009 and believes the rollout will be fastest if a single industry standard called Digital Video Broadcasting for Handhelds technology, or DVB-H, is set.

Dutch wireless start-up Waleli has announced plans to roll out its 'GSM doorbell' internationally, starting in northern Europe. Already on the market in the Netherlands, the Waleli GSM doorbell is a clever application for GSM mobile phone technology, allowing people to answer their doorbell, talk to visitors, and even open the door, whether they are at home or not. All via their mobile phones.

Finally, two Linux groups merging to offer a better unified face to real competition!

I remembered Scott McNealy's words during Sun Developer Conference back in 2002 in Bangalore. His words were "Do not develop for any OS, not even for Solaris, develop on Java so that your investment is safe on any OS" Only visionaries dare to say this at the cost of their own business interest (Solaris).