Melbourne

I have been active in the service delivery of SEO and PPC management services to nearly 2000 customers in Australia, New Zealand, US and UK. I have attended Webmasterworld conferences in the US and know many respected SEOs and affiliate marketers. There is no denying that WW has instilled in me a need to strive for excellence in this field and I believe that my work reflects this.

At the same time, I monitor other SEM companies and hear about some of them from unhappy customers who have not had ranking success and have come over to us. Certainly there are many cowboys in this field and I suspect that some of them don't realise they are cowboys. Their own sites are not optimised; they have low PR on the home page; they still think that writing repetitive sentences will fool the search engines. Then they go and sell this level of service to their unsuspecting clients! Surely this must affect the reputation of the industry?