Phoenix

Source : http://www.blizzardinternet.com/whitepapers/local-search-engine-optimization-white-paper

The following article is excerpts from a copyright material

Copyright 2007 ~ Blizzard Internet Marketing, Inc. ~ All Rights Reserved

The original author of the full article is Mary Bowling

Local Search

During the last few weeks, some webmasters noticed that rankings that have held for a long time, often at #1, were knocked down begun to #6. However, there are always ranking shifts, so zeroing in on exactly this one thing can be difficult.

The problem affected well established websites with a long history. The dropped web pages had long time rankings for popular search terms, usually on position 1.

Google, refreshes the PR again

Today morning when i opened the IE & check our sites i am surprised to see the PR refreshes again. Our so many sites again got the PR & some sites looses PR too.

Check your sites too, to check the impact of PR refreshes.

I am surprised to see the PR refresh again & it so quick.

Yahoo Local Listing is an online local advertising system that gives businesses the ability to provide detailed business information to millions of potential customers on Yahoo! Local.

Three products currently make up Yahoo! Local Listings:Basic Listings are free of charge and allow business owners to add listings to Yahoo! Local and include important details such as: operation information (hours of operation, accepted payment methods, etc.) services provided & products sold a link to a web site (when applicable).

After the very controversial hit many sites took just 2 weeks ago for various degrees of selling PageRank or linking to clients, you might have thought Google would take a breather, but Google it seems hadn't even started its crackdown.

A number of sites have been hit yet again, including this one, but there is also a new element that has been introduced.

DBM is an interactive approach to marketing communication, which uses addressable communications media (mail, email, telephone, fax, etc.) to reach your target audience, stimulate demand, staying close by recording and keeping an electronic database memory of customer, prospect and all communication and commercial contacts, to help improve all future contacts.

The characteristics of fully fledged database marketing are ....

Today nearly 50% of the traffic is generated by the Google. This is a greatest revolution in the internet scenario. This revolution is done by two PhD researcher Lary Page & Sergey Brin & make Google a company on the international scene.

Google becomes popular due to his algorithm which is made out by the two founders & also by making his presentation very simpler, because "the simplest things are sometimes most effective".Google has a very simple interface, without doing any advertising & only concentrating only on services of searching & nothing else.

Today Internet Marketing is an essential component of the hotel industry; it helps hoteliers in developing online distribution strategy. There are different surveys taken to understand the user behavior, one survey says that near about 80% of website search begins with search engines and directory services. The other says that there are near about 75% of website user who surf through search engines (Google, Yahoo, MSN) for finding appropriate information.

Today the Hotel Industry started putting their efforts and focus towards the Internet. People have started using search engines to find hotels.

Therefore being an hotelier, if you want to get online success you have to develop a successful Internet Marketing Strategy for the hotel. You have to consume all necessary resources & plan which are available on the Internet.

Gatesix, Inc. knows how to use all resources & implement Internet Marketing Strategies to help the hotel industry in getting highly targeted travel customers. It helps to improve your ROI & get high direct online booking.

Today Hospitality Industry have a very large market in USA. Nearly all hotels in the US becomes online and they try to provide each and every information realted to their hotels online. When people go and search over the internet for hotels near the attractions they are looking for and then easily navigate to any hotel which suits there liking and find there they can find the information about the hotel.

Today in this globalized world, when every one uses search engine to find information, to buy or sell products or services,it is more difficult to get high rankings on search engines. Now it is more difficult as now the war of search engines have started.

Today there are two major search engines Google & Yahoo, both have different strategies and webmasters necessarily have to follow these strategies. Due to different strategies it is not necessary that you will be listed in both the search engines on same positions. Google covers nearly 75%-80% of search market & Yahoo Covers 15%-20% of search market. So if your website is listed in Google & not in Yahoo then you will be listed on 15%-20% of search market.

• Your Website is designed to attract the visitors, if visitor attract you get success.Success means converting lookers to bookers.




• Create simple navigation scheme. Don't make "Burried Link", they are very slicky looking, but confuse search spiders & more important they also confuse to spiders.




• Do not neglect hotel's location from your website. The location is most important consideration in choosing hotels.

In this corporate world every body wants to be popular, every body wants that every one knows him. But how it is possible ? Today search engines play a great role in providing information about every thing, wheather you want information about any latest movies, songs, foods, hotels, any specific services every thing is provided by search engines.

But there is one question arises which information is helpful to user & which is not? This question is very common between the users who uses search engines for finding services & other information, because in this corporate world every one wants that, their services will reach to the users & there is lot of competition for this & the result of this war of corporate world is suffered by the users.