Texas

OptinBuilders Email Marketing team has combined every possible aspect of a targeted email marketing campaign into one convenient package of integrated programs.

Email Marketing has slowly become the most popular method of online marketing next to search engine positioning. Businesses large and small can use email marketing to generate leads and traffic, making the Internet a level playing field. Studies have shown that the average email campaign yields a half- to two-percent response. That may not sound like much, but 0.5 percent of one-million recipients equals 5,000 new customers! How would that help your bottom line?

Email appending is the process of adding an individual's email address to his or her record in an organization's database(s). An organization sends a file of data with the names and physical addresses of constituents to OptinBuilders. We match the data against a permission-based database containing postal and email addresses to produce a corresponding email address match. We then return a file of data to the organization that includes the newly added email addresses.

Six major Internet companies have been sued for using computers to process their e-mail.

AOL, Amazon, Borders, Google, IAC, and Yahoo stand accused of violating a patent on automatic message routing held by Texas-based Polaris IP.

Attorneys representing Polaris IP filed a claim of patent infringement on Monday in U.S. District Court of the Eastern District of Texas in Marshall, Texas.

The lawsuit charges the companies with implementing systems that "comprise interpreting electronic messages with rule base and case base knowledge engines" as described in the patent held by the plaintiff, "Automatic message interpretation and routing system."