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vishakapatnam

BPO goes to B Town

Some of the B Town cities that are fast becoming very popular for BPOs include Chandigarh, Jaipur, Pune, Nashik, Kochi, Vishakapatnam Mysore, Nagpur and Gandhinagar. Collectively they have attracted large brands such as Convergys, Quark, Dell, Infosys, GE, Spectramind, Msource, Transworks, HSBC, Wipro and TCS.

The above cities are all set to take the BPO thunder away from metros. High attrition rate in BPOs situated in metros and increasing cost of real estate is forcing several BPOs to think of Tier II cities as an attractive option. Non-metro cities offer an ample supply of manpower at 25 to 30 per cent cost compared to metro hubs such as Gurgaon-Delhi-Noida, Bangalore, Channai and Mumbai. Apart from that, the cost of real estate and transport is also much cheaper in smaller cities. Besides, it makes sense for the BPOs to spread out to smaller cities to achieve geographical spead for better disaster management.