Marketing Communications for Technology Companies Workshop in Pune

A one-day workshop on creating marketing communications that will provide your technology product or service the competitive edge in global markets.

There are many companies that provide high quality technology based products and services. Many of these face competition from global players, and need to create a brand image that will help them in this fight. This brand image is communicated through a variety of marketing collateral and communications.

However, the quality of marketing collateral is often not as good as your product or service. Creation of marketing collateral requires a very good understanding of the market dynamics, and a high level of attention to detail. This becomes more of a challenge in the absence of talent who is trained in marketing communications for technology selling.

Ad Astra Media’s one-day workshop has been designed to help technology companies overcome this challenge.

Topics:
1. The optimum mix in your Marketing Communications portfolio – Based on research reports about the information seeking process followed by technology buyers.
2. Communicating business benefits that will interest prospects.
3. The right finish – language and graphics.
4. Authority sites – A new trend that can yield high impact results.
5. Best practices in newsletters – print and digital.
6. Niche publications and PR.

Target Audience:
Entrepreneurs or Marketing professionals from technology companies.

Timings:
10 am to 5 pm

Venue:
International Convention Center, 5th Floor, Tower A, (Above Crossword), Senapati Bapat Rd, Pune 411016.

Price Per Participant:
Rs. 4000/-, inclusive of lunch, snacks and training material.

Trainers:
Suhasini Kirloskar:
Publisher, Winning Edge magazine, Marketing Consultant to Axar Group and Imagilon, New York. Has worked previously as Marketing Manager at Compulink Systems.
Shipra Alam:
Partner, Finsight Research, has formerly worked with Synygy and Adobe India.

Contact Telephone: 91-20-40788536. Register at www.winningedgemagazine.com - Events section.