Microsoft Hardware all set to celebrate the Festive Season

Announces the Dil Chahata Hai Promotion for Channel partners

It is festival time in India and Microsoft Hardware is making big plans to celebrate this season with its channel partners. As part of the celebrations in India, the company has announced a special channel promotion, ‘Dil Chahata Hai’, for its reseller network across the country.

In the quarter century since it commenced operations, MS Hardware has continually raised the bar by designing revolutionary peripherals that deliver ground breaking performance, comfort & design. Bringing in the festive season through the special promotion, Microsoft Hardware aims at garnering channel support through the ‘Dil Chahata Hai’ promotion, which will also reinforce Microsoft hardware’s commitment to its partners.

The ‘Dil Chahata Hai’ promotion, which started on October 25, 2007 will run till December 25th. Based on the value of the inventory sales achieved by the dealer during the offer period, he will be able to avail of special incentives.

During this period, any partner who raises a minimum invoice of Rs 40,000 will win a Philips Hand Blender, while the one who achieves Rs 75,000 worth invoice value will win a non-stick cooking ware. If a partner sells Microsoft products worth Rs 150,000, he gets to win a Eureka Forbes vacuum cleaner, while partners who manage to sell products worth Rs 250,000 and above win a LG Home theatre. And, that's not all. By crossing the Rs 375,000 mark, a partner gets to win a Eureka Forbes water purifier. Partners who sell Rs 500,000 worth Microsoft Hardware products get to take home a 14 gms Tanishq jewellery voucher. Finally, the one who manages to cross the Rs 700,000 slab stands to win 24 grams Tanishq jewellery voucher.

Says Mohit Anand, Country Manager, Microsoft Entertainment & Devices Divison, "Confident of adding spice to the festive season, Microsoft Hardware has launched this scheme to keep our channel partners motivated and excited at all times while re-inforcing the fact that they truly are part of the Microsoft family. This ‘Dil Chahata Hai’ is our special festive gift to our partner family."

The 2007 range of hardware products — keyboards; Web camera and mice — integrate futuristic design, ergonomic comfort and industry-leading performance, guarantying an unparalleled computing experience for end users. The hardware range includes Microsoft's largest line-up ever of wireless peripherals. These essentially include the LifeCams, Wireless Notebook Presenter Mouse, Wireless Notebook Laser Mouse, Wireless Notebook Optical Mouse, Comfort Optical Mouse, Wireless Entertainment Desktop, Wireless Laser Desktop, Natural Ergonomic Desktop, Comfort Curve Keyboard, and Natural Ergonomic Keyboard.

About Microsoft Hardware

For 25 years, the Hardware Group has employed innovative engineering, cutting-edge industrial design and extensive usability testing to create products of exceptional quality and durability that enhance the software experience and strengthen the connection between consumers and their PC. Microsoft Hardware leads the industry in ergonomic engineering, industrial design, and hardware/software compatibility, offering consumers an easier, more convenient and more enjoyable computing experience. Microsoft IntelliMouse® Explorer, which launched in 1999, earned a place on PCWorld.com’s December 2005 list of “The 50 Greatest Gadgets of the Past 50 Years” as the first mainstream optical mouse that “brought gunk-free pointing devices” to a broad consumer base. More information about the Hardware group is available at http://www.microsoft.com/hardware.

About Microsoft India

Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software-any time, any place and on any device. Microsoft Corporation India Private Ltd is a subsidiary of Microsoft Corporation USA. It has had a presence in India since 1990 and currently has offices in eleven cities - Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, Pune, Ahmedabad, Nagpur, Indore and Chandigarh.