mobile-worx launches in-game mobile advertising

mobile-worx (www.mobile-worx.com) a leading provider of mobile products and solutions announced the launch of an in-game advertising tool as a part of its mobile advertising marketplace – ZestADZ.

ZestADZ enables Java mobile game and application developers to be able to easily insert mobile advertisements without the need for modifying the underlying source code.

By using a tool which is a part of ZestADZ, mobile game/application developers can quickly integrate pieces of code to pull mobile advertisements from ZestADZ dynamically. Advertisers can deliver full screen banner or text ads through the channel.

The advertisements are served in a non intrusive manner and appear typically at the starting or the ending of the application. Users will have a choice to click if they’re interested or move on to use the application. This tool brings in some interactivity into the application and if the user receives a coupon, he can forward to somebody else if he/she doesn’t want it.

ZestADZ mobile advertising marketplace is already serving permission based WAP banners and embedded SMS advertisements.

To become a part of ZestADZ publisher ecosystem, publishers / mobile developers can register themselves as a publisher at http://www.zestadz.com

Terry S Uppal, terry [a.t] mobile-worx dot com, 1-562-498-8840
Asif Ali, asif [a.t] mobile-worx dot com, 011-91-98-400-89876