Now Order Original Software Online!

Now order original Microsoft copy either on the telephone or online.

Microsoft has announced that consumers and small businesses can now order original software either on the telephone or online.

The company says that this initiative, which is aimed at providing customers with easier access to original software, has been made possible through partnerships with Indiatimes.com and Redington.
Talking about the initiative, Brian Campbell, Director - Genuine Software Initiative, Microsoft India, said, "One of the biggest blocks to using original software is lack of access, especially in a country like India with its geographical spread. The launch of this initiative, will not only provide customers with much needed access to original software, but as a filter down effect, it will also cause customers to ask for, and sellers to be more likely to provide, original Microsoft software."

"The purchase and use of original software will allow our users to be protected from potential threats such as malware, which arise from the use of pirated software," added Campbell.

It is learnt that Microsoft's unique initiative to provide software online and telephonically is an attempt to educate discerning consumers about the value of original software and provide them with new channels to access it.

While buying online, customers can order retail packs of original Microsoft software from the e-shop that can be accessed at www.microsoft.com/india/original, wherein they can pay by credit card, cheque, draft, or wallet365. Moreover, customers buying through a credit card can pay in three months' equated installments, with no interest.

And as far as buying the software on telephone is concerned, customers can call-in at and get Retail Packs of original Microsoft software delivered to their home/office. This facility is currently available in eight cities, including Delhi, Mumbai, Kolkata, Chennai, Pune, Ahmedabad and Hyderabad. Microsoft has plans to extend this to more cities in the next few months

Commenting further, Gautam Hukku, General Manager, Redington, said, "Innumerable consumers and businesses are hurt by counterfeit software that they have acquired unwittingly, and many companies that license legitimate software have difficulty competing with artificially low prices offered by software pirates. By partnering with Microsoft in this initiative, we hope to assist in breaking the nexus of pirates and counterfeiters which is damaging to organizations as well as individuals."

Explaining the online availability of original software, Sharat Dhall, Vice President - Ecommerce, Times Internet, said, "The Web has emerged as a powerful medium today, and we are seeing it being used increasingly by homes and businesses alike. Making original software available online provides a tremendous fillip to users' ability to access the product by expanding the reach to over 1,000 towns, and this increased access will definitely reduce piracy levels in India."

In another development, Microsoft has also announced the launch of a revamped original Microsoft software Web site, www.microsoft.com/india/original.

Microsoft said that this Web site, which is a part of Microsoft's Genuine Software Initiative, informs users on the benefits of original software and serves as a one-stop resource for home users and businesses buying software, right from providing information on how they can differentiate original software from pirated, to giving multiple purchase options.

Source : http://www.techtree.com/India/News/Now_Order_Original_Software_Online/551-79319-580.html

Regards,
Nikhil Kale