Olympic Games: Online/ On ground?

Whole world is looking at a big event these days..

Olympic Games...

There are many companies who are targeting many type of business
with these games. IT companies are not behind in this situation. Big
internet giants like Yahoo n Google are getting into the action. They are providing shortcuts on site to show information like, overall medal count, a
country's specific medal count, and information for individual athletes.

Even many customized results are available on search engines.

Google is using its DoubleClick technology to show video advertising. Online games will be available on You Tube for viewers in Ethiopia and Thailand