Jagdish Mitra

Expect the world in your mobile : Business Standard,
Shuchi Bansal | Business Standard | New Delhi, September

Mobile VAS companies are ready to offer multi-player gaming, interactive video services, money transfer and extensive search solutions to cellular subscribers.

Imagine this. You are at a mall in Noida, and suddenly your mobile beeps to tell you that a friend is in the neighbourhood. Your phone, which has a location-based service provided by your mobile operator with the help of a specialised mobile value-added services (VAS) company, locates him as soon as he comes within a specified distance, giving you the option of catching up with him if you so desire.