Speaking to CNBC-TV18, Mahesh Murthy, CEO, Pinstorm said the ad sales team needs to get integrated. He stated that it would take a year to integrate the ad sales and to come up with a meaningful offering for intermediaries.
Microsoft is in a curious position as it has virtually no play in search advertising and is number three in this business, added Murthy. However, they have more cash than Yahoo!. According to him, Microsoft is simply using Yahoo’s platform and customers and wants to buy their way in the advertising business.
In this podcast interview with Kamla Bhatt, Mahesh Murthy talks about VC funding trends and investment opportunities in India. Mahesh has recently launched Seed Fund for early stage startups, and his fund amounts upto $10 million.
How much money is needed in the seed money for start-up in India? Mahesh says that in the initial or the seed round about $500-800k should get the start-up going. Indian start-ups do not need $2-3 million, the typical amount that US-based start-ups require at the seed fund stage he points out.