shahrukh

Hewlett Packard India has signed Shahrukh Khan, for its mega promotion, "Yeh Hui Na Baat". Shahrukh will be featuring in the promotion for Compaq Presario range of notebooks and desktops, which is scheduled for a national kick off on 1 March. Compaq Presario's aggressive 360 degrees marketing campaign covering print, electronic media, radio, outdoor, sales promotion and merchandising will reach out to consumers across the country with Shahrukh.

At the press conference, I asked him at what age do you think Parents should encourage their children to learn computers, and he was quick to mention that at the same age as they encourage them to watch TV.

I got a chance to talk to ShahRukh Khan today and got to know that he has been a computer geek for a while. He first used computers in school in Class 7, and then bought a computer after graduation and now has been using since about 15+ years. Besides watching movies and playing games on his Vaio, and using email and word, in his office he actively uses software Avid and Final Cut Pro among others and thinks that computers will have more and more role to play in the film making process. He is also actively engaged in teaching computers to his son. Well, you will soon find him endorsing the Compaq PC from March 1 in a aggressive campaign covering print, elecronic media, radio, outdoor, sales promotion and merchandising across the country. Should be good for PC penetration and along with HP, lot more brands and assembled computer sellers would benefit a lot.