We have heard about search engine optimization, internet marketing, email marketing and several other terms associated with the promotion of a site on the web. And the latest buzzword that is doing the rounds is social media optimization. In fact, search engine is increasingly being done these days keeping in mind the different aspects of social media optimization. Like any other optimization method social media optimization is nothing different, but methods to make a site popular on the web. The only difference is that there are certain methods used for social media optimization and this is done in a different manner.