Registers highest growth in Page Views @ 49% over last quarter
Unique Users grows by 9% in second quarter
New Innovation ‘Language search’ in beta testing stage

With registered user base of 59.8 million users ever, Rediff.com, India’s leading online portal, today shared the details from the Comscore Media Metrix report for the second quarter JAS. As per the report Rediff.com has achieved the fastest growth in page views and unique users in the last quarter JAS in India.

According to data compiled by Comscore Media Metrix, Rediff.com unique users grew by 9% during the quarter JAS over the previous quarter AMJ while market growth was 6%. Over the same period Google, MSN and Yahoo grew unique users by 9%, 2% and 6% respectively.

Taking the lead in page views Rediff.com’s page views grew by 49% during the quarter over the previous quarter while page view growth in the total Indian market was only 1%. Over the same period in the Indian market - Google and MSN page views declined by 3% and 12% respectively while Yahoo Sites grew by 4%.

Commenting on the growth, Mr Ajit Balakrishnan, Chairman and CEO of Rediff.com said, “Our strategy to focus on continuous product innovation using the latest technology has beared fruits and our social multimedia platform Rediff iShare launched last quarter has gathered momentum. We will continue to build on our capabilities to offer our users the best value added services”.

Rediff.com reported total revenues of US$7.9 million for the quarter ended September 30, 2007, an increase of 18% compared to the same quarter last fiscal year, with India Online revenues increasing by 22% to US$5.73 million and US Publishing revenues increasing by 9% to US$2.13 million.

Within the India Online business segment advertising revenues totaled US$4.26 million for the quarter ended September 30, 2007, an increase of 18% compared to the same quarter last fiscal year. Fee Based revenues totaled US$1.47 million, an increase of 35% compared to the same quarter last fiscal year.

Rediff.com is also currently beta testing its Language Search application, which will allow users to search in eight Indian languages using QWERTY keyboard and obtain results in their desired language.

“We are entering an era of heightened competitive activity from our international competitors like Yahoo, Google, MSN and AOL and consequently we have enhanced our capital expenditure as well as expenditure on product development and bandwidth. This increased expenditure, we believe, will stand us in good stead by improving the competitiveness of our product offerings” Mr. Ajit Balakrishnan added.

About Rediff.com

Rediff.com is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services to Indians worldwide. Rediff.com provides a platform for Indians worldwide to connect with one another online. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi and New York, USA.

Safe Harbor

Except for historical information and discussions contained herein, statements included in this release may constitute “forward-looking statements.” These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the U.S. and Indian economies and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, legal and regulatory policy, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward-looking statements, including statements contained in its filings with the U.S. Securities and Exchange Commission and its reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by it or on its behalf.