ShahRukh to accelerate PC penetration with HP-Compaq

Hewlett Packard India has signed Shahrukh Khan, for its mega promotion, "Yeh Hui Na Baat". Shahrukh will be featuring in the promotion for Compaq Presario range of notebooks and desktops, which is scheduled for a national kick off on 1 March. Compaq Presario's aggressive 360 degrees marketing campaign covering print, electronic media, radio, outdoor, sales promotion and merchandising will reach out to consumers across the country with Shahrukh.

At the press conference, I asked him at what age do you think Parents should encourage their children to learn computers, and he was quick to mention that at the same age as they encourage them to watch TV.

We will have to wait and watch as to how much ShahRukh can influence the impact of PC penetration, but it is certainly a good idea to campaign to take PCs to the masses and in rural areas in a big way. Volumes will drive the prices down, and will make it more affordable. Already entry level PC's are being sold for around 15K and laptops around 30K, which are really good signs.

Ajay