Strategy for Search Engines

AJAX is the word which is making craze in today's web world. And we can see its impact on different things such as Change in thinking of application design and development.Creation of framework,widgets,flakes,framework for rapid application development.But in mean time AJAX is becomes the most popular word for Search engines.

As microsoft is the one of the inventor and first one to host this technology in IE how it can be behind in this.Microsoft has its own product or framework called ATLAS for AJAX related rapid application development.

So my todays findings says that Microsoft got little bit scary about the word AJAX . As most of the AJAX framworks are developed by opensource you will find them in search engine ranking first due to word AJAX.While only microsoft developers know about ATLAS. So to have search engine's attention microsoft changed it's title to ASP.NET AJAX. What is the reason behind this change is as simple as that.Getting attention of search engines.

If you see
ATLAS
ASP.NET AJAX

You will find same things.
:-)
This is the best example of building strategies on compititions we have.

Cheers!
Amit