webpage

Do know your audience
It's important to know your audience.
If you write for a site that sells toys you'll use other words, colors,images etc. compared to a site for online banking.
Write and design with your visitors in mind. Don't get tempted to write for yourself.

Do write about the subject
Write about the subject.
Saying: This page is about breeding goldfish talks about the page.
Instead, start right away with the subject. Breeding goldfish is a popular hobby....

The styling of a Web page, a form or a graphical user interface can roughly be divided in two parts: (1) defining the overall“grid” of the page or window and (2) specifying the fonts, indents, colors, etc., of the text and other objects. The two are not completely separate, of course, since indenting or coloring a text influences the perceived grid as well. Nevertheless, when one separates the parts of a style that should change when the window gets bigger, from the parts that stay the same, one often finds that the grid changes (room for a sidebar, extra navigation bar, big margins, larger images…), while fonts, colors, indents, numbering styles, and many other things don't have to change, until the size of the window becomes extreme.

Roughly 66% of all webpages on the web today use tables for laying out elements and positioning them on a webpage. Table-based webpage design was never the purpose of table: table is for presenting tabular data. There are many insidious but huge problems with resorting to tables for webpage layout and webpage design.

read more at http://www.gtalbot.org/NvuSection/NvuWebDesignTips/TableVsCSSDesign.html

Web sites are no different. Google proved with its super fast pages (part real, part perception) that users will perform many more searches if they know they don't have to wait long. If each query on Google would take 20 seconds to respond, you are more likely spending more time thinking about what search terms you'll use. But since it takes just 3 seconds, you just keep adding and removing search terms.

Tips for Web Developers on how to improve their page speed. These tips effect latency, bandwidth, rendering and/or perception of when a page is ready. They are in no particular order.

Tip #1: Strip spaces, tabs, CR/LF from the HTML